Parallel-Parallel is a gallery of works by graphic designers that
a) have been postponed indefinitely,
b) will never be realized or published,
c) were published for an event that will never take place because of this damn virus.

We believe that graphic design plays with potential realities and with this current crisis we want to see what has been left, on pause, in your hands.

If you are a graphic designer and have been working on a project that fits this description please reach out to us via:
email@parallel-parallel.com

We are looking forward to hearing from you,
your fellow designers,
Dorothee Dähler & Yeliz Secerli

PS: This website is programmed by Quentin Creuzet!

Parallel-Parallel is a gallery of works by graphic designers that
a) have been postponed indefinitely,
b) will never be realized or published,
c) were published for an event that will never take place because of this damn virus.

We believe that graphic design plays with potential realities and with this current crisis we want to see what has been left, on pause, in your hands.

If you are a graphic designer and have been working on a project that fits this description please reach out to us via:
email@parallel-parallel.com

We are looking forward to hearing from you,
your fellow designers,
Dorothee Dähler & Yeliz Secerli

PS: This website is programmed by Quentin Creuzet!

Weltformat Magazine

Weltformat is an annual graphic design festival which takes place in Lucerne (CH). It was one of the rare events that were realized despite the virus in 2020. The newly launched Welformat magazine offers background information, this year’s theme was “Not (Yet) Canceled.” Sound familiar? The essays and projects were manifested, initiated and kick-started because of the pandemic. Read thoroughly, flip slowly, and enjoy a surprise parallel appearance in the end.
Buy it here

Intimations: Six Essays by Zadie Smith

We finally have our reward (thank you COVID19!) with Intimations, a collection of essays that tells us exactly what Zadie Smith has been thinking all this time! She walks us through her personal experience of the pandemic. She writes as a coping mechanism, as a place to hide. She looks into herself, then her people, and the people outside. She writes about the city she lives, loves and leaves (New York), and the rotten roots of the country and its ongoing bad behavior. When you finish it, you feel like you’ve undergone heart surgery; the heart aches but you’ve been given a second chance to live life with a new set of priorities.
Buy it here

What The Great Pandemic Novels Teach Us

In this article, Orhan Pamuk demonstrates the remarkably consistent ways in which humans throughout history have responded to fear. After extensive research for his new novel, Pamuk takes us on a journey through many of the most enjoyable pandemics in history; both fictional and true.
Read it here

What Are Parallel Universes?

In this unusual interview, Fred Alan Wolf, quantum physics specialist explains the concept of parallel universes so that even the interviewer begins to understand it! Wolf says that quantum physics explains many facts of physical life. Yet it is still a mystery to most experts which isn’t very reassuring. Perhaps they have it all figured out in another universe.
Read it here

Parallel Cards by Ryan Gander & Europa

Ryan Gander isn’t just the joker in the pack.
Look behind the poker-faced humor of these parallel cards (playing cards where both sides are the front) and you realize there is more depth to the concept. His perception of playing cards has taken on a journey of its own since he was a child and the aesthetics of their usage within this deck opens up a universe of new possibilities.
Get them here

The Third Policeman

In this essay, Ted Gioia explores (and delights in!) The Third Policeman—a novel by Flann O’Brien (the pen name of Irish author Brian O’Nolan). This surrealist crime novel, now regarded as a literary classic, remained unpublished until 1967, one year after his death (nobody appears to have made a crime novel out of this fact!) “A book that starts out with overtones of Crime and Punishment, says Giola, “soon takes on a flavor more akin to Alice in Wonderland.” Incidentally, you’ll be hard pushed to find a more enjoyable book cover design!
More here

Kuki Shūzō : Parallel Lines

A joy-read on Iki (粋/いき), a Japanese aesthetical concept which translates roughly as chic or stylish, but means so much more. The word was used in 19th-century Japan to define the endless charm of the geisha. Design is crucial for the manifestation of iki. These lines on parallel lines are drawn from the fourth chapter of Kuki Shūzō’s 1930 book Reflections on Japanese Taste —The Structure of iki (Tokyo: IwanamiShoten, 1930), brought to you by the Serving Library.
Download here

Weltformat Magazine

Weltformat is an annual graphic design festival which takes place in Lucerne (CH). It was one of the rare events that were realized despite the virus in 2020. The newly launched Welformat magazine offers background information, this year’s theme was “Not (Yet) Canceled.” Sound familiar? The essays and projects were manifested, initiated and kick-started because of the pandemic. Read thoroughly, flip slowly, and enjoy a surprise parallel appearance in the end.
Buy it here

Intimations: Six Essays by Zadie Smith

We finally have our reward (thank you COVID19!) with Intimations, a collection of essays that tells us exactly what Zadie Smith has been thinking all this time! She walks us through her personal experience of the pandemic. She writes as a coping mechanism, as a place to hide. She looks into herself, then her people, and the people outside. She writes about the city she lives, loves and leaves (New York), and the rotten roots of the country and its ongoing bad behavior. When you finish it, you feel like you’ve undergone heart surgery; the heart aches but you’ve been given a second chance to live life with a new set of priorities.
Buy it here

What The Great Pandemic Novels Teach Us

In this article, Orhan Pamuk demonstrates the remarkably consistent ways in which humans throughout history have responded to fear. After extensive research for his new novel, Pamuk takes us on a journey through many of the most enjoyable pandemics in history; both fictional and true.
Read it here

What Are Parallel Universes?

In this unusual interview, Fred Alan Wolf, quantum physics specialist explains the concept of parallel universes so that even the interviewer begins to understand it! Wolf says that quantum physics explains many facts of physical life. Yet it is still a mystery to most experts which isn’t very reassuring. Perhaps they have it all figured out in another universe.
Read it here

Parallel Cards by Ryan Gander & Europa

Ryan Gander isn’t just the joker in the pack.
Look behind the poker-faced humor of these parallel cards (playing cards where both sides are the front) and you realize there is more depth to the concept. His perception of playing cards has taken on a journey of its own since he was a child and the aesthetics of their usage within this deck opens up a universe of new possibilities.
Get them here

The Third Policeman

In this essay, Ted Gioia explores (and delights in!) The Third Policeman—a novel by Flann O’Brien (the pen name of Irish author Brian O’Nolan). This surrealist crime novel, now regarded as a literary classic, remained unpublished until 1967, one year after his death (nobody appears to have made a crime novel out of this fact!) “A book that starts out with overtones of Crime and Punishment, says Giola, “soon takes on a flavor more akin to Alice in Wonderland.” Incidentally, you’ll be hard pushed to find a more enjoyable book cover design!
More here

Kuki Shūzō : Parallel Lines

A joy-read on Iki (粋/いき), a Japanese aesthetical concept which translates roughly as chic or stylish, but means so much more. The word was used in 19th-century Japan to define the endless charm of the geisha. Design is crucial for the manifestation of iki. These lines on parallel lines are drawn from the fourth chapter of Kuki Shūzō’s 1930 book Reflections on Japanese Taste —The Structure of iki (Tokyo: IwanamiShoten, 1930), brought to you by the Serving Library.
Download here

Parallel-Parallel
Opening : June 3rd, 18:30pm at The ÖFF (St. Jakobstrasse 54)
Lecture: June 4th, 16:00
OffShore Studio’s Isabel Seiffert, Turbo’s Mothanna Hussein and Stoecklin & Wilson’s Melina Wilson will be giving presentations about their ‘ghost’ works. The lectures will be presented in English.
Ortolan: June 11th,16:00
Kaj Lehmann and Nicolas Schaltegger will run «Ortolan», a pop-up bar with special cocktails

After two years of collecting projects, and showcasing them online, Parallel-Parallel became an in person exhibition. By showing a selection of works from the website, some produced and some not (drawn directly on the wall) we aimed to examine the different states of the graphic design practice, in other words, the process of materialization of the design object. How do we talk about and present the ‘ghost’ works that never left our computers or that remained in our minds?

Read more
We are grateful for everyone who came to visit, who gave us their incredible space (Matthias Wyler and André Rothfuchs from Studio Sirup), who helped us install and draw (Coline Houtot), who wrote our introduction text (Andrea Salerno), who made ghost stickers for us (Experimental Jetset), who recorded our voice labels (Rhona Mühlebach), who shared so candidly and gracefully their ghost projects (Isabel Seifert, Melina Wilson), who made fantastic cocktails for our Finissage (Kaj Lehmann, Nicolas Schaltegger), while (@_thisislookah, @alpha_mi_, Flo Olomski) played the best music, who hosted us in their flat (Raphael Schoen), and of course all the designers who have been part of Parallel-Parallel. Looking forward to the parallel futures. 👻
Brooklyn Museum Gala
Brooklyn Museum Gala

Printed invitation to the 2020 Brooklyn Artists Ball that never got to be this past April.

Main invitation component: folded black paper, printed 1/1-color silver × 2 hits + tipped-on photo panel, printed 1-color black on reflective chrome board. Tipped-on image: “Pat Cleveland on the dance floor during Halston’s disco bash at Studio 54, 1977,” by Guy Marineau. Interior panel image: “Stroke of Midnight at Studio (detail), 1978–79,” by Dustin Pittman.

Designer(s):
Topos Graphics, New York (US)
Client:
Brooklyn Museum, New York (US)
European Cultural Summer Festival
European Cultural Summer Festival

This visual identity was designed for the Europäischer Kultursommer Fellbach (European Cultural Summer Festival Fellbach). Which is a three month festival about cultural exchange within Europe and its countries. Every third year the city of Fellbach is inviting artists, musicians and actors of one country to take part at this festival. This years invitee was France. The design is playing with daily-life photography. Two images face each other and in this way they interact with each other to tell a story.

Designer(s):
Studio Terhedebruegge, Berlin (DE)
Migrating Objects
Migrating Objects
Migrating Objects
Migrating Objects

Migrating Objects: Arts of Africa, Oceania, and the Americas in the Peggy Guggenheim Collection. The exhibition catalogue focuses on an obscure and crucial episode of Peggy Guggenheim’s collecting as she turned towards arts of Africa, Oceania, and the Americas. Thirty-five artworks are presented for the first time as a cohesive whole, accompanied by essays offering a critical stance on the violence of theft and misappropriation of such works, especially in the context of modern art collecting. Edited by curator Vivien Greene, and designed with Neil Donnelly. Published by PGC and Marsilio Editori, 2020. 156 pages, 8.5×11.25 in.

Designer(s):
Ben Fehrman-Lee, New York (US)
Neil Donnelly, New York (US)
Client:
Peggy Guggenheim Collection, Venice (IT)
IndieLisboa

IndieLisboa was postponed from the end of April to the end of August (fingers crossed). IndieLisboa is a Portuguese film festival focusing on the exhibition of works that fill the void of film circulation shaped by the mainstream production and exhibition dominating the market.

Designer(s):
, Porto (PT)
Face Filter
Face Filter

We try to reflect on the topic of the digital age and respond to the context of the time in which we live through social networks. Platforms like instagram have become powerful tools for self-expression and sharing.

Read more
We live in the post-internet age. Most of what we are presented takes place through social networks and provides us with unlimited possibilities of added value For example through face filters and endless “improvement”, seeking the ideal through these various methods. We lose the main meaning // message // we don’t perceive the content, only empty icons and a purely visual perception remain. We are interested in the fabrication and balance of what works in cyberspace vs offline in the real world. People spend so much time in front of a digital device that the identity we create online becomes an integral part of us. We add a virtual layer to our physical existence. Digital fashion on Instagram and other social networks is worn by real-life personalities or characters who connect and mix the live image with the digital image. Strongly colored graphics, created by mixing emptied icons that surround us and form a pattern of knitting. (The collection is an exaggeration and complemented by a face filter which I created, whose pattern blends into the knitting)

This project was supposed to be exhibited at Salone del Mobile in Milano and also at MBPFW—Mercedes-Benz Prague Fashion WEEK but unfortunately due to corona virus it was cancelled.

Designer(s):
Cindy Kutíková, Prague (CZ)
Natálie Nepovímová, Prague (CZ)
Iurii Ladutko, Prague (CZ) (Photo and 3D)
Client:
Self-initiated
Hezin
Hezin

Originally this summer, I planned to go to Rotterdam and attend a residency in TTHQ, run by Team Thursday and Koen Taselaar. There, I wanted to further develop my A4 drawing work, which I started last year. I reserved a place to stay and started planning my stay at the end of last year, but the pandemic happened and delayed my residency. Since then, it has become impossible to send mail from Korea to any place overseas. It felt unreal that the physical exchange method was suddenly blocked while I was living in an era in which everything is still possible. Is it possible to have a residency when travel is limited? It was an opportunity to think about the meaning of the residency of the “New Normal” era.

Designer(s):
Hezin O, Seoul (KR)
Client:
Self-initiated
Nomaden Book
Nomaden Book
Nomaden Book
Nomaden Book
Nomaden Book
Nomaden Book
Nomaden Book
Nomaden Book

“Nomaden auf Zeit – Bilder einer Familie aus Marokko / Nomades en Transit – Photos d’une famille marocaine” is a book about one of the last traditionally living nomadic families from the Ait Atta tribe in Morocco. The life of the family in the Atlas Mountains was documented by a team of archaeologists over four years. The focus is on powerful and intimate pictures by the Moroccan photographer Abdellah Azizi. The 320-page publication is published to accompany the exhibition at the Historical and Ethnological Museum in St. Gallen, which is open now.

Designer(s):
Laura Prim, St. Gallen (CH)
Client:
Thomas Reitmaier, Historisches und Völkerkundemuseum St.Gallen, St. Gallen (CH)
Nomaden Poster

A family with five children, plus 200 sheep and goats, all their belongings on the back of a couple of dromedaries and mules. The whole year round on the way from pasture to pasture between two mountain ranges at altitudes up to 3000m. This is the everyday life of one of the last traditionally living nomadic families from the Ait Atta tribe in Morocco. The exhibition “Nomaden auf Zeit” shows their way of life and culture. This poster was designed for the exhibition which took place in the Historical and Ethnological Museum in St. Gallen. It was never printed because it was not clear for a long time when the museum could reopen because of the virus.

Designer(s):
Laura Prim, St. Gallen (CH)
Client:
Thomas Reitmaier, Historisches und Völkerkundemuseum St.Gallen, St. Gallen (CH)
Parallel-Parallel
Opening : June 3rd, 18:30pm at The ÖFF (St. Jakobstrasse 54)
Lecture: June 4th, 16:00
OffShore Studio’s Isabel Seiffert, Turbo’s Mothanna Hussein and Stoecklin & Wilson’s Melina Wilson will be giving presentations about their ‘ghost’ works. The lectures will be presented in English.
Ortolan: June 11th,16:00
Kaj Lehmann and Nicolas Schaltegger will run «Ortolan», a pop-up bar with special cocktails

After two years of collecting projects, and showcasing them online, Parallel-Parallel became an in person exhibition. By showing a selection of works from the website, some produced and some not (drawn directly on the wall) we aimed to examine the different states of the graphic design practice, in other words, the process of materialization of the design object. How do we talk about and present the ‘ghost’ works that never left our computers or that remained in our minds?

Read more
We are grateful for everyone who came to visit, who gave us their incredible space (Matthias Wyler and André Rothfuchs from Studio Sirup), who helped us install and draw (Coline Houtot), who wrote our introduction text (Andrea Salerno), who made ghost stickers for us (Experimental Jetset), who recorded our voice labels (Rhona Mühlebach), who shared so candidly and gracefully their ghost projects (Isabel Seifert, Melina Wilson), who made fantastic cocktails for our Finissage (Kaj Lehmann, Nicolas Schaltegger), while (@_thisislookah, @alpha_mi_, Flo Olomski) played the best music, who hosted us in their flat (Raphael Schoen), and of course all the designers who have been part of Parallel-Parallel. Looking forward to the parallel futures. 👻
Brooklyn Museum Gala
Brooklyn Museum Gala

Printed invitation to the 2020 Brooklyn Artists Ball that never got to be this past April.

Main invitation component: folded black paper, printed 1/1-color silver × 2 hits + tipped-on photo panel, printed 1-color black on reflective chrome board. Tipped-on image: “Pat Cleveland on the dance floor during Halston’s disco bash at Studio 54, 1977,” by Guy Marineau. Interior panel image: “Stroke of Midnight at Studio (detail), 1978–79,” by Dustin Pittman.

Designer(s):
Topos Graphics, New York (US)
Client:
Brooklyn Museum, New York (US)
European Cultural Summer Festival
European Cultural Summer Festival

This visual identity was designed for the Europäischer Kultursommer Fellbach (European Cultural Summer Festival Fellbach). Which is a three month festival about cultural exchange within Europe and its countries. Every third year the city of Fellbach is inviting artists, musicians and actors of one country to take part at this festival. This years invitee was France. The design is playing with daily-life photography. Two images face each other and in this way they interact with each other to tell a story.

Designer(s):
Studio Terhedebruegge, Berlin (DE)
Migrating Objects
Migrating Objects
Migrating Objects
Migrating Objects

Migrating Objects: Arts of Africa, Oceania, and the Americas in the Peggy Guggenheim Collection. The exhibition catalogue focuses on an obscure and crucial episode of Peggy Guggenheim’s collecting as she turned towards arts of Africa, Oceania, and the Americas. Thirty-five artworks are presented for the first time as a cohesive whole, accompanied by essays offering a critical stance on the violence of theft and misappropriation of such works, especially in the context of modern art collecting. Edited by curator Vivien Greene, and designed with Neil Donnelly. Published by PGC and Marsilio Editori, 2020. 156 pages, 8.5×11.25 in.

Designer(s):
Ben Fehrman-Lee, New York (US)
Neil Donnelly, New York (US)
Client:
Peggy Guggenheim Collection, Venice (IT)
IndieLisboa

IndieLisboa was postponed from the end of April to the end of August (fingers crossed). IndieLisboa is a Portuguese film festival focusing on the exhibition of works that fill the void of film circulation shaped by the mainstream production and exhibition dominating the market.

Designer(s):
, Porto (PT)
Face Filter
Face Filter

We try to reflect on the topic of the digital age and respond to the context of the time in which we live through social networks. Platforms like instagram have become powerful tools for self-expression and sharing.

Read more
We live in the post-internet age. Most of what we are presented takes place through social networks and provides us with unlimited possibilities of added value For example through face filters and endless “improvement”, seeking the ideal through these various methods. We lose the main meaning // message // we don’t perceive the content, only empty icons and a purely visual perception remain. We are interested in the fabrication and balance of what works in cyberspace vs offline in the real world. People spend so much time in front of a digital device that the identity we create online becomes an integral part of us. We add a virtual layer to our physical existence. Digital fashion on Instagram and other social networks is worn by real-life personalities or characters who connect and mix the live image with the digital image. Strongly colored graphics, created by mixing emptied icons that surround us and form a pattern of knitting. (The collection is an exaggeration and complemented by a face filter which I created, whose pattern blends into the knitting)

This project was supposed to be exhibited at Salone del Mobile in Milano and also at MBPFW—Mercedes-Benz Prague Fashion WEEK but unfortunately due to corona virus it was cancelled.

Designer(s):
Cindy Kutíková, Prague (CZ)
Natálie Nepovímová, Prague (CZ)
Iurii Ladutko, Prague (CZ) (Photo and 3D)
Client:
Self-initiated
Hezin
Hezin

Originally this summer, I planned to go to Rotterdam and attend a residency in TTHQ, run by Team Thursday and Koen Taselaar. There, I wanted to further develop my A4 drawing work, which I started last year. I reserved a place to stay and started planning my stay at the end of last year, but the pandemic happened and delayed my residency. Since then, it has become impossible to send mail from Korea to any place overseas. It felt unreal that the physical exchange method was suddenly blocked while I was living in an era in which everything is still possible. Is it possible to have a residency when travel is limited? It was an opportunity to think about the meaning of the residency of the “New Normal” era.

Designer(s):
Hezin O, Seoul (KR)
Client:
Self-initiated
Nomaden Book
Nomaden Book
Nomaden Book
Nomaden Book
Nomaden Book
Nomaden Book
Nomaden Book
Nomaden Book

“Nomaden auf Zeit – Bilder einer Familie aus Marokko / Nomades en Transit – Photos d’une famille marocaine” is a book about one of the last traditionally living nomadic families from the Ait Atta tribe in Morocco. The life of the family in the Atlas Mountains was documented by a team of archaeologists over four years. The focus is on powerful and intimate pictures by the Moroccan photographer Abdellah Azizi. The 320-page publication is published to accompany the exhibition at the Historical and Ethnological Museum in St. Gallen, which is open now.

Designer(s):
Laura Prim, St. Gallen (CH)
Client:
Thomas Reitmaier, Historisches und Völkerkundemuseum St.Gallen, St. Gallen (CH)
Nomaden Poster

A family with five children, plus 200 sheep and goats, all their belongings on the back of a couple of dromedaries and mules. The whole year round on the way from pasture to pasture between two mountain ranges at altitudes up to 3000m. This is the everyday life of one of the last traditionally living nomadic families from the Ait Atta tribe in Morocco. The exhibition “Nomaden auf Zeit” shows their way of life and culture. This poster was designed for the exhibition which took place in the Historical and Ethnological Museum in St. Gallen. It was never printed because it was not clear for a long time when the museum could reopen because of the virus.

Designer(s):
Laura Prim, St. Gallen (CH)
Client:
Thomas Reitmaier, Historisches und Völkerkundemuseum St.Gallen, St. Gallen (CH)