Parallel-Parallel is a gallery of works by graphic designers that
a) have been postponed indefinitely,
b) will never be realized or published,
c) were published for an event that will never take place because of this damn virus.

We believe that graphic design plays with potential realities and with this current crisis we want to see what has been left, on pause, in your hands.

If you are a graphic designer and have been working on a project that fits this description please reach out to us via:
email@parallel-parallel.com

We are looking forward to hearing from you,
your fellow designers,
Dorothee Dähler & Yeliz Secerli

PS: This website is programmed by Quentin Creuzet!

Parallel-Parallel is a gallery of works by graphic designers that
a) have been postponed indefinitely,
b) will never be realized or published,
c) were published for an event that will never take place because of this damn virus.

We believe that graphic design plays with potential realities and with this current crisis we want to see what has been left, on pause, in your hands.

If you are a graphic designer and have been working on a project that fits this description please reach out to us via:
email@parallel-parallel.com

We are looking forward to hearing from you,
your fellow designers,
Dorothee Dähler & Yeliz Secerli

PS: This website is programmed by Quentin Creuzet!

Weltformat Magazine

Weltformat is an annual graphic design festival which takes place in Lucerne (CH). It was one of the rare events that were realized despite the virus in 2020. The newly launched Welformat magazine offers background information, this year’s theme was “Not (Yet) Canceled.” Sound familiar? The essays and projects were manifested, initiated and kick-started because of the pandemic. Read thoroughly, flip slowly, and enjoy a surprise parallel appearance in the end.
Buy it here

Intimations: Six Essays by Zadie Smith

We finally have our reward (thank you COVID19!) with Intimations, a collection of essays that tells us exactly what Zadie Smith has been thinking all this time! She walks us through her personal experience of the pandemic. She writes as a coping mechanism, as a place to hide. She looks into herself, then her people, and the people outside. She writes about the city she lives, loves and leaves (New York), and the rotten roots of the country and its ongoing bad behavior. When you finish it, you feel like you’ve undergone heart surgery; the heart aches but you’ve been given a second chance to live life with a new set of priorities.
Buy it here

What The Great Pandemic Novels Teach Us

In this article, Orhan Pamuk demonstrates the remarkably consistent ways in which humans throughout history have responded to fear. After extensive research for his new novel, Pamuk takes us on a journey through many of the most enjoyable pandemics in history; both fictional and true.
Read it here

What Are Parallel Universes?

In this unusual interview, Fred Alan Wolf, quantum physics specialist explains the concept of parallel universes so that even the interviewer begins to understand it! Wolf says that quantum physics explains many facts of physical life. Yet it is still a mystery to most experts which isn’t very reassuring. Perhaps they have it all figured out in another universe.
Read it here

Parallel Cards by Ryan Gander & Europa

Ryan Gander isn’t just the joker in the pack.
Look behind the poker-faced humor of these parallel cards (playing cards where both sides are the front) and you realize there is more depth to the concept. His perception of playing cards has taken on a journey of its own since he was a child and the aesthetics of their usage within this deck opens up a universe of new possibilities.
Get them here

The Third Policeman

In this essay, Ted Gioia explores (and delights in!) The Third Policeman—a novel by Flann O’Brien (the pen name of Irish author Brian O’Nolan). This surrealist crime novel, now regarded as a literary classic, remained unpublished until 1967, one year after his death (nobody appears to have made a crime novel out of this fact!) “A book that starts out with overtones of Crime and Punishment, says Giola, “soon takes on a flavor more akin to Alice in Wonderland.” Incidentally, you’ll be hard pushed to find a more enjoyable book cover design!
More here

Kuki Shūzō : Parallel Lines

A joy-read on Iki (粋/いき), a Japanese aesthetical concept which translates roughly as chic or stylish, but means so much more. The word was used in 19th-century Japan to define the endless charm of the geisha. Design is crucial for the manifestation of iki. These lines on parallel lines are drawn from the fourth chapter of Kuki Shūzō’s 1930 book Reflections on Japanese Taste —The Structure of iki (Tokyo: IwanamiShoten, 1930), brought to you by the Serving Library.
Download here

Weltformat Magazine

Weltformat is an annual graphic design festival which takes place in Lucerne (CH). It was one of the rare events that were realized despite the virus in 2020. The newly launched Welformat magazine offers background information, this year’s theme was “Not (Yet) Canceled.” Sound familiar? The essays and projects were manifested, initiated and kick-started because of the pandemic. Read thoroughly, flip slowly, and enjoy a surprise parallel appearance in the end.
Buy it here

Intimations: Six Essays by Zadie Smith

We finally have our reward (thank you COVID19!) with Intimations, a collection of essays that tells us exactly what Zadie Smith has been thinking all this time! She walks us through her personal experience of the pandemic. She writes as a coping mechanism, as a place to hide. She looks into herself, then her people, and the people outside. She writes about the city she lives, loves and leaves (New York), and the rotten roots of the country and its ongoing bad behavior. When you finish it, you feel like you’ve undergone heart surgery; the heart aches but you’ve been given a second chance to live life with a new set of priorities.
Buy it here

What The Great Pandemic Novels Teach Us

In this article, Orhan Pamuk demonstrates the remarkably consistent ways in which humans throughout history have responded to fear. After extensive research for his new novel, Pamuk takes us on a journey through many of the most enjoyable pandemics in history; both fictional and true.
Read it here

What Are Parallel Universes?

In this unusual interview, Fred Alan Wolf, quantum physics specialist explains the concept of parallel universes so that even the interviewer begins to understand it! Wolf says that quantum physics explains many facts of physical life. Yet it is still a mystery to most experts which isn’t very reassuring. Perhaps they have it all figured out in another universe.
Read it here

Parallel Cards by Ryan Gander & Europa

Ryan Gander isn’t just the joker in the pack.
Look behind the poker-faced humor of these parallel cards (playing cards where both sides are the front) and you realize there is more depth to the concept. His perception of playing cards has taken on a journey of its own since he was a child and the aesthetics of their usage within this deck opens up a universe of new possibilities.
Get them here

The Third Policeman

In this essay, Ted Gioia explores (and delights in!) The Third Policeman—a novel by Flann O’Brien (the pen name of Irish author Brian O’Nolan). This surrealist crime novel, now regarded as a literary classic, remained unpublished until 1967, one year after his death (nobody appears to have made a crime novel out of this fact!) “A book that starts out with overtones of Crime and Punishment, says Giola, “soon takes on a flavor more akin to Alice in Wonderland.” Incidentally, you’ll be hard pushed to find a more enjoyable book cover design!
More here

Kuki Shūzō : Parallel Lines

A joy-read on Iki (粋/いき), a Japanese aesthetical concept which translates roughly as chic or stylish, but means so much more. The word was used in 19th-century Japan to define the endless charm of the geisha. Design is crucial for the manifestation of iki. These lines on parallel lines are drawn from the fourth chapter of Kuki Shūzō’s 1930 book Reflections on Japanese Taste —The Structure of iki (Tokyo: IwanamiShoten, 1930), brought to you by the Serving Library.
Download here

Parallel-Parallel
Opening : June 3rd, 18:30pm at The ÖFF (St. Jakobstrasse 54)
Lecture: June 4th, 16:00
OffShore Studio’s Isabel Seiffert, Turbo’s Mothanna Hussein and Stoecklin & Wilson’s Melina Wilson will be giving presentations about their ‘ghost’ works. The lectures will be presented in English.
Ortolan: June 11th,16:00
Kaj Lehmann and Nicolas Schaltegger will run «Ortolan», a pop-up bar with special cocktails

After two years of collecting projects, and showcasing them online, Parallel-Parallel became an in person exhibition. By showing a selection of works from the website, some produced and some not (drawn directly on the wall) we aimed to examine the different states of the graphic design practice, in other words, the process of materialization of the design object. How do we talk about and present the ‘ghost’ works that never left our computers or that remained in our minds?

Read more
We are grateful for everyone who came to visit, who gave us their incredible space (Matthias Wyler and André Rothfuchs from Studio Sirup), who helped us install and draw (Coline Houtot), who wrote our introduction text (Andrea Salerno), who made ghost stickers for us (Experimental Jetset), who recorded our voice labels (Rhona Mühlebach), who shared so candidly and gracefully their ghost projects (Isabel Seifert, Melina Wilson), who made fantastic cocktails for our Finissage (Kaj Lehmann, Nicolas Schaltegger), while (@_thisislookah, @alpha_mi_, Flo Olomski) played the best music, who hosted us in their flat (Raphael Schoen), and of course all the designers who have been part of Parallel-Parallel. Looking forward to the parallel futures. 👻
Into The Great Wide Open
Into The Great Wide Open

This year we are the designers-in-residence for the music and art festival: “Into The Great Wide Open” which takes place every year on the Dutch island Vlieland. The festival is split into two sections: “Here Comes The Summer” in May followed by “Into The Great Wide Open” in late August.

Read more

This year they focused on the theme of ‘the critical mass’. Namely, what or who makes the difference? Is the mass a frightening concept that robs us of our own free choice to be who we want to be? We investigated patterns of growth and shrinkage; how fungi and trees talk to each other. We also explored what micro and macro behavior looks like using examples such as the study by Thomas Schelling, and the chemical basis of morphogenesis (also known as the Turing method after the mathematician Alan Turing)

Unfortunately, this year, both festivals were cancelled. Now, instead of taking place on location, they will appear through online broadcasts and printed publications. *Additional coding assisted by: Vera van de Seyp.

Designer(s):
Loes Claessens, Roosje Klap, Amsterdam (NL)
Client:
Into The Great Wide Open, Vlieland (NL)
Solothurn
Solothurn

This year’s visuality for the Solothurn Literary Days is based on two “actors” representing literature: a pencil and a book. With very sober drawings in strong colors we created situations that tell simple humorous stories. The viewer can enter a tale through a door, immerse into it through in swimmingpool or let pencils lead him the way. The goal was to create a different illustration for every media carrier—but unfortunately the festival was canceled before most of the products got realized.

Read more
The Solothurn Literary Days is the most renowned festival for literature in Switzerland. Every spring it presents the latest literary work in each of Switzerland’s four national languages. It is a meeting place for authors, publishers and a literature-loving audience. The festival was supposed to take place on May 22nd to 24th 2020, but was canceled in March.

We created the new visual identity in 2016. Addressed to the readers, the festivals name is written out in four languages. This word mark and the corporate typeface Universe are basically the only visual elements which remain constant throughout the years. Everything else can vary, allowing a completely new visual appearance for every edition of the festival.

Designer(s):
Andrea Stebler, Bern (CH)
Thomas Hirter, Bern (CH)
David Nydegger, Bern (CH)
Thomas Berger, Zurich (CH)
Client:
Solothurn Literary Days, Solothurn (CH)
Corpoäomy
Corpoäomy
Corpoäomy

This poster series was originally intended to be seen all over the city of Frankfurt am Main. It was designed (or rather it was still in the design process when the project was cut off) for Künstlerhaus Mousonturm, a cultural institution for contemporary dance and choreography, performance and innovative formats. “corponomy—Politics of the Body” was the thematic focus in the remaining months of this season and would have created a forum that illuminates the entanglements of ethics, aesthetics and politics in the field of bodies and their movements.

Designer(s):
Anne Büttner, Berlin (DE)
Client:
Künstlerhaus Mousonturm, Frankfurt am Main (DE)
Spector Books

Flyer for book vernissage “Die wesentliche Eigenart aber liegt in der Blüte”, at the book fair in Leipzig (DE).

Designer(s):
Krispin Hée, Zurich (CH)
Client:
Spector Books, Leipzig (DE)
Sandberg Instituut
Sandberg Instituut
Sandberg Instituut
Sandberg Instituut
Sandberg Instituut
Sandberg Instituut

PUB Printing Services is a radical laboratory for instant publications within PUB. The project, started in 2019 within the framework of Sandberg Instituut Graduation Shows, consists of a nomadic printing studio set up in a rented van. Printer, Radio, Paper, Mics and a team of 5 designers and artists, travelling through Amsterdam collecting interviews from the various participants in the different exhibitions. Printing instantly on the spot the results of every interview translated with Google Voice Recognition. PUB Printing Services adapt itself to the ever changing environment.

Read more
PUB is an interdepartmental initiative founded and led by students from the Sandberg Instituut in Amsterdam. By establishing a publishing practice at the university, PUB functions as a HUB and a platform to identify interdisciplinary connections and accelerate collaborations between students, alumni, and external agents. PUB channels include radio, TV, PUBcast, web, Type Lab, Journal, PUB Printing Services and sessions around publishing. PUB is funded by the Sandberg Instituut.
Designer(s):
PUB, Amsterdam (NL)
Client:
Sandberg Instituut, Amsterdam (NL)
Korean Underground Concert

I’d like to introduce the poster that was intended for an underground Korean music concert. The goal of this project was to reveal and reflect on the ideology of the currently unsung musicians. The graphic element on the poster illustrates fickle waves as representing ideals and beliefs. The lack of a grid system gives the viewer an anxiety and yet the relationship with the negative space gives an ironic sense of stability. The poster draws the viewer’s attention through ironic visual language, while celebrating and taking comfort in the artist’s ideas.

Designer(s):
Phillip Kim, New York (US)
Client:
Teleport, Seoul (KR)
Royal Academy of Fine Arts (KASK)
Royal Academy of Fine Arts (KASK)
Royal Academy of Fine Arts (KASK)
Royal Academy of Fine Arts (KASK)
Royal Academy of Fine Arts (KASK)

We imagined the Comic Books’ Designs Archive (part 1) on an invitation of Julie Peeters to organise a workshop for the graphic design students of the Royal Academy of Fine Arts of Gent (KASK), Belgium.

The workshop aimed to look at the representation of graphic design through the lens of the comic book genre. We were interested in the way printed matters are represented, drawn, scaled, and abstracted down to few signifying elements. Each student was given a piece of comic strip and the following instructions:

Read more
“There is a recognisable graphic design element in the comic book panel you were given. Reproduce its layout by hand, as accurately as possible, on an A5 format. The typography should also be a precise reproduction of the original and its details. The imperfections of the drawing’s lines and the coarseness of certain shapes should also be preserved. Think your reproduction of this design as a flat print file or a scanned document (it should not take into account the perspective or distortion occurring in certain cases). If some graphical elements are hidden by a speech bubble, hands, or due to the crop of the comic book panel, it is up to you to decide whether you want to complete the layout or not.”

The workshop was supposed to take place in l’espace Ness, our workspace in Paris. In a one-day production marathon, the students were to riso print and bind the publication archiving their drawings. Fate was not on our side, as the old riso printer got stuck only a week before and the paper delivery got lost and never found, so we had to fix up the machine and came up with a plan B for paper. Ultimately the students’ trip got cancelled and the day the workshop was planned, Tuesday the 17th of March, was the official date of the beginning of France’s lockdown. Either way, the students produced very nice contributions and the publication should be produced when the circumstances allow it.

Designer(s):
Espace Ness, Paris (FR)
Hors Lits Suisse
Hors Lits Suisse

Hors Lits Suisse, as a loose network of artists, organizes events in the form of exclusive performances for a small audience directly from the most private of all institutions: the bed. The idea, born in France, has also taken root in Switzerland and now takes place for four consecutive days in Bern, Vevey, Nyon and Biel. For this event series, 7er Studio designed flyers, posters, pins and a website. In order to graphically implement intimacy of the project, 7er Studio chose two simple elements and carefully put them together: small illustrations of surreal assembled components of beds, houses and balconies and the font “Labil Grotesk”, which is characterized by playfully tilted letters.

Designer(s):
7er Studio, Bern (CH)
Client:
Hors Lits Suisse,(CH)
Parallel-Parallel
Opening : June 3rd, 18:30pm at The ÖFF (St. Jakobstrasse 54)
Lecture: June 4th, 16:00
OffShore Studio’s Isabel Seiffert, Turbo’s Mothanna Hussein and Stoecklin & Wilson’s Melina Wilson will be giving presentations about their ‘ghost’ works. The lectures will be presented in English.
Ortolan: June 11th,16:00
Kaj Lehmann and Nicolas Schaltegger will run «Ortolan», a pop-up bar with special cocktails

After two years of collecting projects, and showcasing them online, Parallel-Parallel became an in person exhibition. By showing a selection of works from the website, some produced and some not (drawn directly on the wall) we aimed to examine the different states of the graphic design practice, in other words, the process of materialization of the design object. How do we talk about and present the ‘ghost’ works that never left our computers or that remained in our minds?

Read more
We are grateful for everyone who came to visit, who gave us their incredible space (Matthias Wyler and André Rothfuchs from Studio Sirup), who helped us install and draw (Coline Houtot), who wrote our introduction text (Andrea Salerno), who made ghost stickers for us (Experimental Jetset), who recorded our voice labels (Rhona Mühlebach), who shared so candidly and gracefully their ghost projects (Isabel Seifert, Melina Wilson), who made fantastic cocktails for our Finissage (Kaj Lehmann, Nicolas Schaltegger), while (@_thisislookah, @alpha_mi_, Flo Olomski) played the best music, who hosted us in their flat (Raphael Schoen), and of course all the designers who have been part of Parallel-Parallel. Looking forward to the parallel futures. 👻
Into The Great Wide Open
Into The Great Wide Open

This year we are the designers-in-residence for the music and art festival: “Into The Great Wide Open” which takes place every year on the Dutch island Vlieland. The festival is split into two sections: “Here Comes The Summer” in May followed by “Into The Great Wide Open” in late August.

Read more

This year they focused on the theme of ‘the critical mass’. Namely, what or who makes the difference? Is the mass a frightening concept that robs us of our own free choice to be who we want to be? We investigated patterns of growth and shrinkage; how fungi and trees talk to each other. We also explored what micro and macro behavior looks like using examples such as the study by Thomas Schelling, and the chemical basis of morphogenesis (also known as the Turing method after the mathematician Alan Turing)

Unfortunately, this year, both festivals were cancelled. Now, instead of taking place on location, they will appear through online broadcasts and printed publications. *Additional coding assisted by: Vera van de Seyp.

Designer(s):
Loes Claessens, Roosje Klap, Amsterdam (NL)
Client:
Into The Great Wide Open, Vlieland (NL)
Solothurn
Solothurn

This year’s visuality for the Solothurn Literary Days is based on two “actors” representing literature: a pencil and a book. With very sober drawings in strong colors we created situations that tell simple humorous stories. The viewer can enter a tale through a door, immerse into it through in swimmingpool or let pencils lead him the way. The goal was to create a different illustration for every media carrier—but unfortunately the festival was canceled before most of the products got realized.

Read more
The Solothurn Literary Days is the most renowned festival for literature in Switzerland. Every spring it presents the latest literary work in each of Switzerland’s four national languages. It is a meeting place for authors, publishers and a literature-loving audience. The festival was supposed to take place on May 22nd to 24th 2020, but was canceled in March.

We created the new visual identity in 2016. Addressed to the readers, the festivals name is written out in four languages. This word mark and the corporate typeface Universe are basically the only visual elements which remain constant throughout the years. Everything else can vary, allowing a completely new visual appearance for every edition of the festival.

Designer(s):
Andrea Stebler, Bern (CH)
Thomas Hirter, Bern (CH)
David Nydegger, Bern (CH)
Thomas Berger, Zurich (CH)
Client:
Solothurn Literary Days, Solothurn (CH)
Corpoäomy
Corpoäomy
Corpoäomy

This poster series was originally intended to be seen all over the city of Frankfurt am Main. It was designed (or rather it was still in the design process when the project was cut off) for Künstlerhaus Mousonturm, a cultural institution for contemporary dance and choreography, performance and innovative formats. “corponomy—Politics of the Body” was the thematic focus in the remaining months of this season and would have created a forum that illuminates the entanglements of ethics, aesthetics and politics in the field of bodies and their movements.

Designer(s):
Anne Büttner, Berlin (DE)
Client:
Künstlerhaus Mousonturm, Frankfurt am Main (DE)
Spector Books

Flyer for book vernissage “Die wesentliche Eigenart aber liegt in der Blüte”, at the book fair in Leipzig (DE).

Designer(s):
Krispin Hée, Zurich (CH)
Client:
Spector Books, Leipzig (DE)
Sandberg Instituut
Sandberg Instituut
Sandberg Instituut
Sandberg Instituut
Sandberg Instituut
Sandberg Instituut

PUB Printing Services is a radical laboratory for instant publications within PUB. The project, started in 2019 within the framework of Sandberg Instituut Graduation Shows, consists of a nomadic printing studio set up in a rented van. Printer, Radio, Paper, Mics and a team of 5 designers and artists, travelling through Amsterdam collecting interviews from the various participants in the different exhibitions. Printing instantly on the spot the results of every interview translated with Google Voice Recognition. PUB Printing Services adapt itself to the ever changing environment.

Read more
PUB is an interdepartmental initiative founded and led by students from the Sandberg Instituut in Amsterdam. By establishing a publishing practice at the university, PUB functions as a HUB and a platform to identify interdisciplinary connections and accelerate collaborations between students, alumni, and external agents. PUB channels include radio, TV, PUBcast, web, Type Lab, Journal, PUB Printing Services and sessions around publishing. PUB is funded by the Sandberg Instituut.
Designer(s):
PUB, Amsterdam (NL)
Client:
Sandberg Instituut, Amsterdam (NL)
Korean Underground Concert

I’d like to introduce the poster that was intended for an underground Korean music concert. The goal of this project was to reveal and reflect on the ideology of the currently unsung musicians. The graphic element on the poster illustrates fickle waves as representing ideals and beliefs. The lack of a grid system gives the viewer an anxiety and yet the relationship with the negative space gives an ironic sense of stability. The poster draws the viewer’s attention through ironic visual language, while celebrating and taking comfort in the artist’s ideas.

Designer(s):
Phillip Kim, New York (US)
Client:
Teleport, Seoul (KR)
Royal Academy of Fine Arts (KASK)
Royal Academy of Fine Arts (KASK)
Royal Academy of Fine Arts (KASK)
Royal Academy of Fine Arts (KASK)
Royal Academy of Fine Arts (KASK)

We imagined the Comic Books’ Designs Archive (part 1) on an invitation of Julie Peeters to organise a workshop for the graphic design students of the Royal Academy of Fine Arts of Gent (KASK), Belgium.

The workshop aimed to look at the representation of graphic design through the lens of the comic book genre. We were interested in the way printed matters are represented, drawn, scaled, and abstracted down to few signifying elements. Each student was given a piece of comic strip and the following instructions:

Read more
“There is a recognisable graphic design element in the comic book panel you were given. Reproduce its layout by hand, as accurately as possible, on an A5 format. The typography should also be a precise reproduction of the original and its details. The imperfections of the drawing’s lines and the coarseness of certain shapes should also be preserved. Think your reproduction of this design as a flat print file or a scanned document (it should not take into account the perspective or distortion occurring in certain cases). If some graphical elements are hidden by a speech bubble, hands, or due to the crop of the comic book panel, it is up to you to decide whether you want to complete the layout or not.”

The workshop was supposed to take place in l’espace Ness, our workspace in Paris. In a one-day production marathon, the students were to riso print and bind the publication archiving their drawings. Fate was not on our side, as the old riso printer got stuck only a week before and the paper delivery got lost and never found, so we had to fix up the machine and came up with a plan B for paper. Ultimately the students’ trip got cancelled and the day the workshop was planned, Tuesday the 17th of March, was the official date of the beginning of France’s lockdown. Either way, the students produced very nice contributions and the publication should be produced when the circumstances allow it.

Designer(s):
Espace Ness, Paris (FR)
Hors Lits Suisse
Hors Lits Suisse

Hors Lits Suisse, as a loose network of artists, organizes events in the form of exclusive performances for a small audience directly from the most private of all institutions: the bed. The idea, born in France, has also taken root in Switzerland and now takes place for four consecutive days in Bern, Vevey, Nyon and Biel. For this event series, 7er Studio designed flyers, posters, pins and a website. In order to graphically implement intimacy of the project, 7er Studio chose two simple elements and carefully put them together: small illustrations of surreal assembled components of beds, houses and balconies and the font “Labil Grotesk”, which is characterized by playfully tilted letters.

Designer(s):
7er Studio, Bern (CH)
Client:
Hors Lits Suisse,(CH)