Parallel-Parallel is a gallery of works by graphic designers that
a) have been postponed indefinitely,
b) will never be realized or published,
c) were published for an event that will never take place because of this damn virus.

We believe that graphic design plays with potential realities and with this current crisis we want to see what has been left, on pause, in your hands.

If you are a graphic designer and have been working on a project that fits this description please reach out to us via:
email@parallel-parallel.com

We are looking forward to hearing from you,
your fellow designers,
Dorothee Dähler & Yeliz Secerli

PS: This website is programmed by Quentin Creuzet!

Parallel-Parallel is a gallery of works by graphic designers that
a) have been postponed indefinitely,
b) will never be realized or published,
c) were published for an event that will never take place because of this damn virus.

We believe that graphic design plays with potential realities and with this current crisis we want to see what has been left, on pause, in your hands.

If you are a graphic designer and have been working on a project that fits this description please reach out to us via:
email@parallel-parallel.com

We are looking forward to hearing from you,
your fellow designers,
Dorothee Dähler & Yeliz Secerli

PS: This website is programmed by Quentin Creuzet!

Weltformat Magazine

Weltformat is an annual graphic design festival which takes place in Lucerne (CH). It was one of the rare events that were realized despite the virus in 2020. The newly launched Welformat magazine offers background information, this year’s theme was “Not (Yet) Canceled.” Sound familiar? The essays and projects were manifested, initiated and kick-started because of the pandemic. Read thoroughly, flip slowly, and enjoy a surprise parallel appearance in the end.
Buy it here

Intimations: Six Essays by Zadie Smith

We finally have our reward (thank you COVID19!) with Intimations, a collection of essays that tells us exactly what Zadie Smith has been thinking all this time! She walks us through her personal experience of the pandemic. She writes as a coping mechanism, as a place to hide. She looks into herself, then her people, and the people outside. She writes about the city she lives, loves and leaves (New York), and the rotten roots of the country and its ongoing bad behavior. When you finish it, you feel like you’ve undergone heart surgery; the heart aches but you’ve been given a second chance to live life with a new set of priorities.
Buy it here

What The Great Pandemic Novels Teach Us

In this article, Orhan Pamuk demonstrates the remarkably consistent ways in which humans throughout history have responded to fear. After extensive research for his new novel, Pamuk takes us on a journey through many of the most enjoyable pandemics in history; both fictional and true.
Read it here

What Are Parallel Universes?

In this unusual interview, Fred Alan Wolf, quantum physics specialist explains the concept of parallel universes so that even the interviewer begins to understand it! Wolf says that quantum physics explains many facts of physical life. Yet it is still a mystery to most experts which isn’t very reassuring. Perhaps they have it all figured out in another universe.
Read it here

Parallel Cards by Ryan Gander & Europa

Ryan Gander isn’t just the joker in the pack.
Look behind the poker-faced humor of these parallel cards (playing cards where both sides are the front) and you realize there is more depth to the concept. His perception of playing cards has taken on a journey of its own since he was a child and the aesthetics of their usage within this deck opens up a universe of new possibilities.
Get them here

The Third Policeman

In this essay, Ted Gioia explores (and delights in!) The Third Policeman—a novel by Flann O’Brien (the pen name of Irish author Brian O’Nolan). This surrealist crime novel, now regarded as a literary classic, remained unpublished until 1967, one year after his death (nobody appears to have made a crime novel out of this fact!) “A book that starts out with overtones of Crime and Punishment, says Giola, “soon takes on a flavor more akin to Alice in Wonderland.” Incidentally, you’ll be hard pushed to find a more enjoyable book cover design!
More here

Kuki Shūzō : Parallel Lines

A joy-read on Iki (粋/いき), a Japanese aesthetical concept which translates roughly as chic or stylish, but means so much more. The word was used in 19th-century Japan to define the endless charm of the geisha. Design is crucial for the manifestation of iki. These lines on parallel lines are drawn from the fourth chapter of Kuki Shūzō’s 1930 book Reflections on Japanese Taste —The Structure of iki (Tokyo: IwanamiShoten, 1930), brought to you by the Serving Library.
Download here

Weltformat Magazine

Weltformat is an annual graphic design festival which takes place in Lucerne (CH). It was one of the rare events that were realized despite the virus in 2020. The newly launched Welformat magazine offers background information, this year’s theme was “Not (Yet) Canceled.” Sound familiar? The essays and projects were manifested, initiated and kick-started because of the pandemic. Read thoroughly, flip slowly, and enjoy a surprise parallel appearance in the end.
Buy it here

Intimations: Six Essays by Zadie Smith

We finally have our reward (thank you COVID19!) with Intimations, a collection of essays that tells us exactly what Zadie Smith has been thinking all this time! She walks us through her personal experience of the pandemic. She writes as a coping mechanism, as a place to hide. She looks into herself, then her people, and the people outside. She writes about the city she lives, loves and leaves (New York), and the rotten roots of the country and its ongoing bad behavior. When you finish it, you feel like you’ve undergone heart surgery; the heart aches but you’ve been given a second chance to live life with a new set of priorities.
Buy it here

What The Great Pandemic Novels Teach Us

In this article, Orhan Pamuk demonstrates the remarkably consistent ways in which humans throughout history have responded to fear. After extensive research for his new novel, Pamuk takes us on a journey through many of the most enjoyable pandemics in history; both fictional and true.
Read it here

What Are Parallel Universes?

In this unusual interview, Fred Alan Wolf, quantum physics specialist explains the concept of parallel universes so that even the interviewer begins to understand it! Wolf says that quantum physics explains many facts of physical life. Yet it is still a mystery to most experts which isn’t very reassuring. Perhaps they have it all figured out in another universe.
Read it here

Parallel Cards by Ryan Gander & Europa

Ryan Gander isn’t just the joker in the pack.
Look behind the poker-faced humor of these parallel cards (playing cards where both sides are the front) and you realize there is more depth to the concept. His perception of playing cards has taken on a journey of its own since he was a child and the aesthetics of their usage within this deck opens up a universe of new possibilities.
Get them here

The Third Policeman

In this essay, Ted Gioia explores (and delights in!) The Third Policeman—a novel by Flann O’Brien (the pen name of Irish author Brian O’Nolan). This surrealist crime novel, now regarded as a literary classic, remained unpublished until 1967, one year after his death (nobody appears to have made a crime novel out of this fact!) “A book that starts out with overtones of Crime and Punishment, says Giola, “soon takes on a flavor more akin to Alice in Wonderland.” Incidentally, you’ll be hard pushed to find a more enjoyable book cover design!
More here

Kuki Shūzō : Parallel Lines

A joy-read on Iki (粋/いき), a Japanese aesthetical concept which translates roughly as chic or stylish, but means so much more. The word was used in 19th-century Japan to define the endless charm of the geisha. Design is crucial for the manifestation of iki. These lines on parallel lines are drawn from the fourth chapter of Kuki Shūzō’s 1930 book Reflections on Japanese Taste —The Structure of iki (Tokyo: IwanamiShoten, 1930), brought to you by the Serving Library.
Download here

Parallel-Parallel
Opening : June 3rd, 18:30pm at The ÖFF (St. Jakobstrasse 54)
Lecture: June 4th, 16:00
OffShore Studio’s Isabel Seiffert, Turbo’s Mothanna Hussein and Stoecklin & Wilson’s Melina Wilson will be giving presentations about their ‘ghost’ works. The lectures will be presented in English.
Ortolan: June 11th,16:00
Kaj Lehmann and Nicolas Schaltegger will run «Ortolan», a pop-up bar with special cocktails

After two years of collecting projects, and showcasing them online, Parallel-Parallel became an in person exhibition. By showing a selection of works from the website, some produced and some not (drawn directly on the wall) we aimed to examine the different states of the graphic design practice, in other words, the process of materialization of the design object. How do we talk about and present the ‘ghost’ works that never left our computers or that remained in our minds?

Read more
We are grateful for everyone who came to visit, who gave us their incredible space (Matthias Wyler and André Rothfuchs from Studio Sirup), who helped us install and draw (Coline Houtot), who wrote our introduction text (Andrea Salerno), who made ghost stickers for us (Experimental Jetset), who recorded our voice labels (Rhona Mühlebach), who shared so candidly and gracefully their ghost projects (Isabel Seifert, Melina Wilson), who made fantastic cocktails for our Finissage (Kaj Lehmann, Nicolas Schaltegger), while (@_thisislookah, @alpha_mi_, Flo Olomski) played the best music, who hosted us in their flat (Raphael Schoen), and of course all the designers who have been part of Parallel-Parallel. Looking forward to the parallel futures. 👻
KW

Pickle Bar | Your Slavic Aperitivo
At the art collective Slavs and Tatars the plan was to open a new cultural space, the so called Pickle Bar. Everything for that was set to open during the summer in collaboration with KW. The Pickle Bar’s opening has been postponed and we really had to rethink how to make this (small) space function in a post-Corona time. Anyway the flyer was done, and an ad was published in a brochure.

Designer(s):
Stan de Natris, Berlin (DE)
Nam June Paik
Nam June Paik
Nam June Paik
Nam June Paik
Nam June Paik
Nam June Paik

Although Nam June Paik’s show at Stedelijk Museum was put into sleep mode (the museum had to close its doors the day the exhibition was due to open), we were unable to prevent the spread of its campaign in the streets of Amsterdam. The posters show an interpretation of a television test signal (an element often used by Nam June Paik) with the exhibition title THE FUTURE IS NOW in the subtitles. For weeks now the city is covered with these images, symbolizing an empty channel without programs being broadcasted. With no other campaign in line to replace this one, the sun has been doing some editing by making the bright colors more pale every day.

Designer(s):
Ines Cox, Antwerp (BE)
Client:
Stedelijk Museum, Amsterdam (NL)
CCC Precariat
CCC Precariat

Creatives of all kind, labeled previously in “The Rise of the Creative Class” by urban theorist Richard Florida as the driving force behind inner city regeneration, are thrown into precarious situations. Especially now, our situation as (freelance-precarious workers) designers, the loss of work, the dark clouds looming over the cultural field. The Tee approaches this misère with a wink to luxury brands and alma mater branding via our cognitive worker mascotte serving its knowledge on a “plat du jour”, aka the day labourer.

Designer(s):
Stan de Natris, Berlin (DE)
Client:
Self-initiated
Aprege
Aprege
Aprege

Our record label is called ARPEGE and we are from Nantes, located on the west coast of France. For the moment, two of our events are cancelled:

Read more

Arpège x Input Selector invite Onirik at Macadam: For our first collaboration, Arpège Records and the electronic webzine Input Selector invited Onirik, a French producer based in Berlin. He is the founder of the Garage Hermétique label, to which he contributes as a producer. He is part of a collaborative project Oni-Ki, co-founder of Finest Hour and the owner of Off The Grid Records.

Arpège invited Robbenspierre at Le Lieu Unique: Robbenspierre has amazed us with his latest releases at Alphaville Records and the mysterious label Threads for a long time now. In addition to being a big producer of the UK Garage / Breakbeat sauce House, there is no hiding his addiction to rare records, thus he offers us a wide and exquisite selection during his sets.

Designer(s):
Corentin Billot, Paris (FR)
Quentin Coulombier, Paris (FR)
Sella Graphic, Nantes (FR)
Client:
Arpège, Nantes (FR)
Sporadic Schooling
Sporadic Schooling
Sporadic Schooling

The Experimental Type Design Workshop was supposed to take place on March 12th 2020. The 3-day workshop invited participants to look at the components and anatomy of type—both Arabic and Latin—and work with shape, rhythm, impressions and associations (both cultural and visual) to create a bilingual alphabet. The workshop was to be run by a local type designer, Najla Badran and a Swiss graphic/type designer, Florian Jakober. Florian was already in Cairo when we had to cancel everything!

Read more

This workshop was going to be the launch of Sporadic Schooling, which is a 12 to 18 months program of workshops, exhibitions, talks and public discussions focusing on visual culture. Events were planned to start in March and run until the end of the year with a brief break in the Spring. All scheduled events are currently on hold. The Experimental Type Design Workshop was already publicly announced and participation was at full capacity. The workshop was in collaboration with the host space, Cairopolitan and was supported by ProHelvetia Cairo.

Sporadic Schooling is currently Cairo-based and is expected to organically grow and change with time and experience. It is flexible, nomadic and always sporadic! It is a chance to build a network and a community and to activate it in the public space. Although the word ‘schooling’ is used in our title, this project is not about top down education or learning. It is about finding a form to communally explore pertinent, exciting and very precise topics with highly qualified protagonists. Once we are able to make plans again, the schedule will be restructured and relaunched!

Designer(s):
Engy Aly, Cairo (EG)
Client:
Sporadic Schooling and Cairopolitan with the support of ProHelvetia Cairo, Cairo (EG)
Open Ateliers Jordaan
Open Ateliers Jordaan

This is a poster for a group exhibition called “5×7×2.5“ which was curated by Christel Harms and Roswitha Witten. 75 artists responded to the call with artwork that measured 5×7×2.5 cm in size. The group exhibition was planned as a touring exhibition so this specific size allowed for flexibility in moving the exhibition from one place to another.

Read more
The exhibition would have been open to the public for the first time on the occasion of the “Open Ateliers Jordaan” in Amsterdam from 29th of May till 1st of June 2020. Right now we are working on some ideas to make the exhibition accessible for a vernissage through a website or printed matter. The size restriction of the artwork inspired the graphic elements used for the poster. This took the form of visual instructions for folding and unfolding a matchbox. I created a still image version and an animated version.
Designer(s):
Moriz Oberberger, Amsterdam (NL)
Client:
Open Ateliers Jordaan, Amsterdam (NL)
Sommerfest
Sommerfest
Sommerfest

Every summer the Zurich’s department for culture hosts free outdoor concerts with local artists for a few days. Each year the visual identity for this popular music event is designed by a different local graphic designer or illustrator. For the 2020 edition the organizers approached us and we started working on it around the time the lockdown came into effect in Switzerland.

Read more
With the hope and intention to still host this annual summer event in the city, we wanted to create something vibrant and energetic. Something that sets the mood for a carefree social event, outdoors (away from your home and screen), full of summer sunset vibes and music. Well, it didn’t quite work out that way.
Designer(s):
Offshore Studio, Zurich (CH)
Client:
Stadt Zürich Kultur, Zurich (CH)
Creative Week

This is one of 10 poster variations we made for the Art Directors Club Switzerland’s Creative Week 2020. Only one of them made it into print before the event, which should have taken place at the end of March, was postponed indefinitely due to the Covid-19 pandemic. This years motto was “The Creative Take-over”, so we created individual flags for each participant through a modular system of code, based on their personal information. The key visual shows an adaptation of the time code, which gives information about the date of the individual talks.

Designer(s):
Katharina Shafiei-Nasab, Zurich (CH)
Noam Benatar, Zurich (CH)
Mathias Manner, Zurich (CH)
Daryl Schiltknecht, Zurich (CH)
Client:
ADC Switzerland, ZHdK, Zurich (CH)
Parallel-Parallel
Opening : June 3rd, 18:30pm at The ÖFF (St. Jakobstrasse 54)
Lecture: June 4th, 16:00
OffShore Studio’s Isabel Seiffert, Turbo’s Mothanna Hussein and Stoecklin & Wilson’s Melina Wilson will be giving presentations about their ‘ghost’ works. The lectures will be presented in English.
Ortolan: June 11th,16:00
Kaj Lehmann and Nicolas Schaltegger will run «Ortolan», a pop-up bar with special cocktails

After two years of collecting projects, and showcasing them online, Parallel-Parallel became an in person exhibition. By showing a selection of works from the website, some produced and some not (drawn directly on the wall) we aimed to examine the different states of the graphic design practice, in other words, the process of materialization of the design object. How do we talk about and present the ‘ghost’ works that never left our computers or that remained in our minds?

Read more
We are grateful for everyone who came to visit, who gave us their incredible space (Matthias Wyler and André Rothfuchs from Studio Sirup), who helped us install and draw (Coline Houtot), who wrote our introduction text (Andrea Salerno), who made ghost stickers for us (Experimental Jetset), who recorded our voice labels (Rhona Mühlebach), who shared so candidly and gracefully their ghost projects (Isabel Seifert, Melina Wilson), who made fantastic cocktails for our Finissage (Kaj Lehmann, Nicolas Schaltegger), while (@_thisislookah, @alpha_mi_, Flo Olomski) played the best music, who hosted us in their flat (Raphael Schoen), and of course all the designers who have been part of Parallel-Parallel. Looking forward to the parallel futures. 👻
KW

Pickle Bar | Your Slavic Aperitivo
At the art collective Slavs and Tatars the plan was to open a new cultural space, the so called Pickle Bar. Everything for that was set to open during the summer in collaboration with KW. The Pickle Bar’s opening has been postponed and we really had to rethink how to make this (small) space function in a post-Corona time. Anyway the flyer was done, and an ad was published in a brochure.

Designer(s):
Stan de Natris, Berlin (DE)
Nam June Paik
Nam June Paik
Nam June Paik
Nam June Paik
Nam June Paik
Nam June Paik

Although Nam June Paik’s show at Stedelijk Museum was put into sleep mode (the museum had to close its doors the day the exhibition was due to open), we were unable to prevent the spread of its campaign in the streets of Amsterdam. The posters show an interpretation of a television test signal (an element often used by Nam June Paik) with the exhibition title THE FUTURE IS NOW in the subtitles. For weeks now the city is covered with these images, symbolizing an empty channel without programs being broadcasted. With no other campaign in line to replace this one, the sun has been doing some editing by making the bright colors more pale every day.

Designer(s):
Ines Cox, Antwerp (BE)
Client:
Stedelijk Museum, Amsterdam (NL)
CCC Precariat
CCC Precariat

Creatives of all kind, labeled previously in “The Rise of the Creative Class” by urban theorist Richard Florida as the driving force behind inner city regeneration, are thrown into precarious situations. Especially now, our situation as (freelance-precarious workers) designers, the loss of work, the dark clouds looming over the cultural field. The Tee approaches this misère with a wink to luxury brands and alma mater branding via our cognitive worker mascotte serving its knowledge on a “plat du jour”, aka the day labourer.

Designer(s):
Stan de Natris, Berlin (DE)
Client:
Self-initiated
Aprege
Aprege
Aprege

Our record label is called ARPEGE and we are from Nantes, located on the west coast of France. For the moment, two of our events are cancelled:

Read more

Arpège x Input Selector invite Onirik at Macadam: For our first collaboration, Arpège Records and the electronic webzine Input Selector invited Onirik, a French producer based in Berlin. He is the founder of the Garage Hermétique label, to which he contributes as a producer. He is part of a collaborative project Oni-Ki, co-founder of Finest Hour and the owner of Off The Grid Records.

Arpège invited Robbenspierre at Le Lieu Unique: Robbenspierre has amazed us with his latest releases at Alphaville Records and the mysterious label Threads for a long time now. In addition to being a big producer of the UK Garage / Breakbeat sauce House, there is no hiding his addiction to rare records, thus he offers us a wide and exquisite selection during his sets.

Designer(s):
Corentin Billot, Paris (FR)
Quentin Coulombier, Paris (FR)
Sella Graphic, Nantes (FR)
Client:
Arpège, Nantes (FR)
Sporadic Schooling
Sporadic Schooling
Sporadic Schooling

The Experimental Type Design Workshop was supposed to take place on March 12th 2020. The 3-day workshop invited participants to look at the components and anatomy of type—both Arabic and Latin—and work with shape, rhythm, impressions and associations (both cultural and visual) to create a bilingual alphabet. The workshop was to be run by a local type designer, Najla Badran and a Swiss graphic/type designer, Florian Jakober. Florian was already in Cairo when we had to cancel everything!

Read more

This workshop was going to be the launch of Sporadic Schooling, which is a 12 to 18 months program of workshops, exhibitions, talks and public discussions focusing on visual culture. Events were planned to start in March and run until the end of the year with a brief break in the Spring. All scheduled events are currently on hold. The Experimental Type Design Workshop was already publicly announced and participation was at full capacity. The workshop was in collaboration with the host space, Cairopolitan and was supported by ProHelvetia Cairo.

Sporadic Schooling is currently Cairo-based and is expected to organically grow and change with time and experience. It is flexible, nomadic and always sporadic! It is a chance to build a network and a community and to activate it in the public space. Although the word ‘schooling’ is used in our title, this project is not about top down education or learning. It is about finding a form to communally explore pertinent, exciting and very precise topics with highly qualified protagonists. Once we are able to make plans again, the schedule will be restructured and relaunched!

Designer(s):
Engy Aly, Cairo (EG)
Client:
Sporadic Schooling and Cairopolitan with the support of ProHelvetia Cairo, Cairo (EG)
Open Ateliers Jordaan
Open Ateliers Jordaan

This is a poster for a group exhibition called “5×7×2.5“ which was curated by Christel Harms and Roswitha Witten. 75 artists responded to the call with artwork that measured 5×7×2.5 cm in size. The group exhibition was planned as a touring exhibition so this specific size allowed for flexibility in moving the exhibition from one place to another.

Read more
The exhibition would have been open to the public for the first time on the occasion of the “Open Ateliers Jordaan” in Amsterdam from 29th of May till 1st of June 2020. Right now we are working on some ideas to make the exhibition accessible for a vernissage through a website or printed matter. The size restriction of the artwork inspired the graphic elements used for the poster. This took the form of visual instructions for folding and unfolding a matchbox. I created a still image version and an animated version.
Designer(s):
Moriz Oberberger, Amsterdam (NL)
Client:
Open Ateliers Jordaan, Amsterdam (NL)
Sommerfest
Sommerfest
Sommerfest

Every summer the Zurich’s department for culture hosts free outdoor concerts with local artists for a few days. Each year the visual identity for this popular music event is designed by a different local graphic designer or illustrator. For the 2020 edition the organizers approached us and we started working on it around the time the lockdown came into effect in Switzerland.

Read more
With the hope and intention to still host this annual summer event in the city, we wanted to create something vibrant and energetic. Something that sets the mood for a carefree social event, outdoors (away from your home and screen), full of summer sunset vibes and music. Well, it didn’t quite work out that way.
Designer(s):
Offshore Studio, Zurich (CH)
Client:
Stadt Zürich Kultur, Zurich (CH)
Creative Week

This is one of 10 poster variations we made for the Art Directors Club Switzerland’s Creative Week 2020. Only one of them made it into print before the event, which should have taken place at the end of March, was postponed indefinitely due to the Covid-19 pandemic. This years motto was “The Creative Take-over”, so we created individual flags for each participant through a modular system of code, based on their personal information. The key visual shows an adaptation of the time code, which gives information about the date of the individual talks.

Designer(s):
Katharina Shafiei-Nasab, Zurich (CH)
Noam Benatar, Zurich (CH)
Mathias Manner, Zurich (CH)
Daryl Schiltknecht, Zurich (CH)
Client:
ADC Switzerland, ZHdK, Zurich (CH)