Parallel-Parallel is a gallery of works by graphic designers that
a) have been postponed indefinitely,
b) will never be realized or published,
c) were published for an event that will never take place because of this damn virus.

We believe that graphic design plays with potential realities and with this current crisis we want to see what has been left, on pause, in your hands.

If you are a graphic designer and have been working on a project that fits this description please reach out to us via:
email@parallel-parallel.com

We are looking forward to hearing from you,
your fellow designers,
Dorothee Dähler & Yeliz Secerli

PS: This website is programmed by Quentin Creuzet!

Parallel-Parallel is a gallery of works by graphic designers that
a) have been postponed indefinitely,
b) will never be realized or published,
c) were published for an event that will never take place because of this damn virus.

We believe that graphic design plays with potential realities and with this current crisis we want to see what has been left, on pause, in your hands.

If you are a graphic designer and have been working on a project that fits this description please reach out to us via:
email@parallel-parallel.com

We are looking forward to hearing from you,
your fellow designers,
Dorothee Dähler & Yeliz Secerli

PS: This website is programmed by Quentin Creuzet!

Weltformat Magazine

Weltformat is an annual graphic design festival which takes place in Lucerne (CH). It was one of the rare events that were realized despite the virus in 2020. The newly launched Welformat magazine offers background information, this year’s theme was “Not (Yet) Canceled.” Sound familiar? The essays and projects were manifested, initiated and kick-started because of the pandemic. Read thoroughly, flip slowly, and enjoy a surprise parallel appearance in the end.
Buy it here

Intimations: Six Essays by Zadie Smith

We finally have our reward (thank you COVID19!) with Intimations, a collection of essays that tells us exactly what Zadie Smith has been thinking all this time! She walks us through her personal experience of the pandemic. She writes as a coping mechanism, as a place to hide. She looks into herself, then her people, and the people outside. She writes about the city she lives, loves and leaves (New York), and the rotten roots of the country and its ongoing bad behavior. When you finish it, you feel like you’ve undergone heart surgery; the heart aches but you’ve been given a second chance to live life with a new set of priorities.
Buy it here

What The Great Pandemic Novels Teach Us

In this article, Orhan Pamuk demonstrates the remarkably consistent ways in which humans throughout history have responded to fear. After extensive research for his new novel, Pamuk takes us on a journey through many of the most enjoyable pandemics in history; both fictional and true.
Read it here

What Are Parallel Universes?

In this unusual interview, Fred Alan Wolf, quantum physics specialist explains the concept of parallel universes so that even the interviewer begins to understand it! Wolf says that quantum physics explains many facts of physical life. Yet it is still a mystery to most experts which isn’t very reassuring. Perhaps they have it all figured out in another universe.
Read it here

Parallel Cards by Ryan Gander & Europa

Ryan Gander isn’t just the joker in the pack.
Look behind the poker-faced humor of these parallel cards (playing cards where both sides are the front) and you realize there is more depth to the concept. His perception of playing cards has taken on a journey of its own since he was a child and the aesthetics of their usage within this deck opens up a universe of new possibilities.
Get them here

The Third Policeman

In this essay, Ted Gioia explores (and delights in!) The Third Policeman—a novel by Flann O’Brien (the pen name of Irish author Brian O’Nolan). This surrealist crime novel, now regarded as a literary classic, remained unpublished until 1967, one year after his death (nobody appears to have made a crime novel out of this fact!) “A book that starts out with overtones of Crime and Punishment, says Giola, “soon takes on a flavor more akin to Alice in Wonderland.” Incidentally, you’ll be hard pushed to find a more enjoyable book cover design!
More here

Kuki Shūzō : Parallel Lines

A joy-read on Iki (粋/いき), a Japanese aesthetical concept which translates roughly as chic or stylish, but means so much more. The word was used in 19th-century Japan to define the endless charm of the geisha. Design is crucial for the manifestation of iki. These lines on parallel lines are drawn from the fourth chapter of Kuki Shūzō’s 1930 book Reflections on Japanese Taste —The Structure of iki (Tokyo: IwanamiShoten, 1930), brought to you by the Serving Library.
Download here

Weltformat Magazine

Weltformat is an annual graphic design festival which takes place in Lucerne (CH). It was one of the rare events that were realized despite the virus in 2020. The newly launched Welformat magazine offers background information, this year’s theme was “Not (Yet) Canceled.” Sound familiar? The essays and projects were manifested, initiated and kick-started because of the pandemic. Read thoroughly, flip slowly, and enjoy a surprise parallel appearance in the end.
Buy it here

Intimations: Six Essays by Zadie Smith

We finally have our reward (thank you COVID19!) with Intimations, a collection of essays that tells us exactly what Zadie Smith has been thinking all this time! She walks us through her personal experience of the pandemic. She writes as a coping mechanism, as a place to hide. She looks into herself, then her people, and the people outside. She writes about the city she lives, loves and leaves (New York), and the rotten roots of the country and its ongoing bad behavior. When you finish it, you feel like you’ve undergone heart surgery; the heart aches but you’ve been given a second chance to live life with a new set of priorities.
Buy it here

What The Great Pandemic Novels Teach Us

In this article, Orhan Pamuk demonstrates the remarkably consistent ways in which humans throughout history have responded to fear. After extensive research for his new novel, Pamuk takes us on a journey through many of the most enjoyable pandemics in history; both fictional and true.
Read it here

What Are Parallel Universes?

In this unusual interview, Fred Alan Wolf, quantum physics specialist explains the concept of parallel universes so that even the interviewer begins to understand it! Wolf says that quantum physics explains many facts of physical life. Yet it is still a mystery to most experts which isn’t very reassuring. Perhaps they have it all figured out in another universe.
Read it here

Parallel Cards by Ryan Gander & Europa

Ryan Gander isn’t just the joker in the pack.
Look behind the poker-faced humor of these parallel cards (playing cards where both sides are the front) and you realize there is more depth to the concept. His perception of playing cards has taken on a journey of its own since he was a child and the aesthetics of their usage within this deck opens up a universe of new possibilities.
Get them here

The Third Policeman

In this essay, Ted Gioia explores (and delights in!) The Third Policeman—a novel by Flann O’Brien (the pen name of Irish author Brian O’Nolan). This surrealist crime novel, now regarded as a literary classic, remained unpublished until 1967, one year after his death (nobody appears to have made a crime novel out of this fact!) “A book that starts out with overtones of Crime and Punishment, says Giola, “soon takes on a flavor more akin to Alice in Wonderland.” Incidentally, you’ll be hard pushed to find a more enjoyable book cover design!
More here

Kuki Shūzō : Parallel Lines

A joy-read on Iki (粋/いき), a Japanese aesthetical concept which translates roughly as chic or stylish, but means so much more. The word was used in 19th-century Japan to define the endless charm of the geisha. Design is crucial for the manifestation of iki. These lines on parallel lines are drawn from the fourth chapter of Kuki Shūzō’s 1930 book Reflections on Japanese Taste —The Structure of iki (Tokyo: IwanamiShoten, 1930), brought to you by the Serving Library.
Download here

Parallel-Parallel
Opening : June 3rd, 18:30pm at The ÖFF (St. Jakobstrasse 54)
Lecture: June 4th, 16:00
OffShore Studio’s Isabel Seiffert, Turbo’s Mothanna Hussein and Stoecklin & Wilson’s Melina Wilson will be giving presentations about their ‘ghost’ works. The lectures will be presented in English.
Ortolan: June 11th,16:00
Kaj Lehmann and Nicolas Schaltegger will run «Ortolan», a pop-up bar with special cocktails

After two years of collecting projects, and showcasing them online, Parallel-Parallel became an in person exhibition. By showing a selection of works from the website, some produced and some not (drawn directly on the wall) we aimed to examine the different states of the graphic design practice, in other words, the process of materialization of the design object. How do we talk about and present the ‘ghost’ works that never left our computers or that remained in our minds?

Read more
We are grateful for everyone who came to visit, who gave us their incredible space (Matthias Wyler and André Rothfuchs from Studio Sirup), who helped us install and draw (Coline Houtot), who wrote our introduction text (Andrea Salerno), who made ghost stickers for us (Experimental Jetset), who recorded our voice labels (Rhona Mühlebach), who shared so candidly and gracefully their ghost projects (Isabel Seifert, Melina Wilson), who made fantastic cocktails for our Finissage (Kaj Lehmann, Nicolas Schaltegger), while (@_thisislookah, @alpha_mi_, Flo Olomski) played the best music, who hosted us in their flat (Raphael Schoen), and of course all the designers who have been part of Parallel-Parallel. Looking forward to the parallel futures. 👻
The Haifa Independent Film Festival
The Haifa Independent Film Festival

The main inspiration for the branding was the many staircases found in Haifa حيفا and the big shape in the middle is an abstracted form of the letter ح in Arabic.

The Haifa Independent Film Festival aspires to create a cultural crossing between Haifa and the unreachable, prohibited parts of the Arab world - allowing a leap out of our inner and inter-cultural voids that have been prevalent for too long. Within Palestine, there are multiple productions of pictures that are screened annually in front of international audiences. The Haifa Independent Film Festival is the first to host a local stage for these local talents: the prominent, the emerging, and the unacknowledged.

Designer(s):
Turbo, Amman (JO)
The Paradox of Labour

Poster announcing ‘THE PARADOX OF LABOUR’ a talk and event by Adrian Melis at Publics in Helsinki. Inspired by this constant yet futile mobilisation of mass labour and fixation on output Cuban artist Adrian Melis creates absurd production lines formed through a bizarre set of tasks. Shortly after the poster got printed, the event got cancelled due to Covid19.

Designer(s):
Julia, Rome (IT), Paris (FR)
Client:
Publics, Helsinki (FL)
Open Window
Open Window

The website Open Window was meant to be an online solution (pandemic safe) for a week-long program of activities that evolve around design graduation works at the HDK-Valand institution in Sweden. Unfortunately, the activities had to be cancelled during the week of programming, due to complications with the virus. 

Designer(s):
Studio Hanna Bergman, Copenhagen (DK)
Client:
HDK-Valand (SE)
Palace

The poster was scheduled to print in the morning of March 13th. We had to wait for the Swiss federal council to announce their corona measures that afternoon. They introduced the “Ausserordentliche Lage” (extraordinary situation) and the poster was obsolete.

Designer(s):
Studio Nüssli+Nuessli, Zurich (CH), Glasgow (SC)
Client:
Palace, St. Gallen (CH)
am Richtigen Fleck
am Richtigen Fleck
am Richtigen Fleck
am Richtigen Fleck
am Richtigen Fleck

“Weinverkostung” was a daily wine-tasting event that never happened in a pop-up wine bar that never opened, thanks to the second nationwide lockdown in Germany. The illustrations, were created during a workshop given by Christoph Niemann on creating mundane instruction-manuals – the topic chosen was “How To Taste Wine.” Before the lockdown, dozen of posters were printed and hundreds of glass-coasters were made for the event that will probably never happen at all. 

Designer(s):
João Telmo, Mainz (DE)
Client:
am Richtigen Fleck, Mainz-Altstadt (DE)
STK
STK
STK
STK
STK
STK
STK

In early January of 2020 we got approached by the cultural department of the city of Stuttgart to design an identity for the cultural brand for “Weltgeister”, a combination of literary events that were supposed to happen throughout the year in 2020 celebrating the 250th anniversary of Georg Wilhelm Friedrich Hegel and Friedrich Hölderlin, who both spent a meaningful amount of their lifetime in Stuttgart. Quite an honourful task, not only because we were given creative freedom in execution, but also, because we were able to put the clever wordmark, that Ina Bauer designed, into play.

Read more
Besides the large format posters, we worked on a program booklet and animations for the city’s social media channels and public spaces. Early March we got the news that most of the events that were supposed to kick off in April were cancelled and the others untill July; only for the city to pick up some events maintaining safer conditions in August and September before the year long program was over. We were really lucky that the client decided to still produce and hang the posters all around town! So besides being able to self-quarantine at home, we were able to see them during our weekly walks to the grocery store.
Designer(s):
Studio Tillack Knöll, Stuttgart (DE)
Client:
Cultural Department of the city of Stuttgart, Stuttgart (DE)
Les Urbaines
Les Urbaines
Les Urbaines
Les Urbaines
Les Urbaines
Les Urbaines
Les Urbaines

Every December, Les Urbaines Festival explores emerging aesthetics over the course of a single weekend. By encouraging the experimentation of alternatives to previously established forms, the festival provides an indispensable — and totally free — opportunity to discover propositions that open the way for new artistic languages. ‘Fluidity’ and ‘Emergence’ were the key words of this year’s visual identity. We focussed on the surface, thinking of it as a living tissue shaped by multiple interacting processes. Due to the COVID-19 regulations, Les Urbaines could not be the convivial festival, where one can capture the discordant voices of a new generation of artists. However, all of this must continue and there will be another time.

Designer(s):
Eilean Friis-Lund, Lausanne (CH)
Alice Vodoz, Lausanne (CH)
Client:
Les Urbaines, Lausanne (CH)
your dream
your dream
your dream
your dream
your dream

Book design for Oslo based artist Georg Óskar Giannakoudakis.Fundamentally, his practice is regarded as a visual diary of his personal observations of the mundane, specifically in nature and people. His works are composed in a unique manner to allow multiple entry points for viewers, prompting them to reflect on the complexities of contemporary life. This was supposed to be publish in fall 2020. The project got postponed and we still don’t know when it will be published.

Designer(s):
Siyu Mao, Berlin (DE)
Photography: Nora Heinisch, Berlin (DE)
Client:
Migrant Bird Space, Berlin (DE)
Parallel-Parallel
Opening : June 3rd, 18:30pm at The ÖFF (St. Jakobstrasse 54)
Lecture: June 4th, 16:00
OffShore Studio’s Isabel Seiffert, Turbo’s Mothanna Hussein and Stoecklin & Wilson’s Melina Wilson will be giving presentations about their ‘ghost’ works. The lectures will be presented in English.
Ortolan: June 11th,16:00
Kaj Lehmann and Nicolas Schaltegger will run «Ortolan», a pop-up bar with special cocktails

After two years of collecting projects, and showcasing them online, Parallel-Parallel became an in person exhibition. By showing a selection of works from the website, some produced and some not (drawn directly on the wall) we aimed to examine the different states of the graphic design practice, in other words, the process of materialization of the design object. How do we talk about and present the ‘ghost’ works that never left our computers or that remained in our minds?

Read more
We are grateful for everyone who came to visit, who gave us their incredible space (Matthias Wyler and André Rothfuchs from Studio Sirup), who helped us install and draw (Coline Houtot), who wrote our introduction text (Andrea Salerno), who made ghost stickers for us (Experimental Jetset), who recorded our voice labels (Rhona Mühlebach), who shared so candidly and gracefully their ghost projects (Isabel Seifert, Melina Wilson), who made fantastic cocktails for our Finissage (Kaj Lehmann, Nicolas Schaltegger), while (@_thisislookah, @alpha_mi_, Flo Olomski) played the best music, who hosted us in their flat (Raphael Schoen), and of course all the designers who have been part of Parallel-Parallel. Looking forward to the parallel futures. 👻
The Haifa Independent Film Festival
The Haifa Independent Film Festival

The main inspiration for the branding was the many staircases found in Haifa حيفا and the big shape in the middle is an abstracted form of the letter ح in Arabic.

The Haifa Independent Film Festival aspires to create a cultural crossing between Haifa and the unreachable, prohibited parts of the Arab world - allowing a leap out of our inner and inter-cultural voids that have been prevalent for too long. Within Palestine, there are multiple productions of pictures that are screened annually in front of international audiences. The Haifa Independent Film Festival is the first to host a local stage for these local talents: the prominent, the emerging, and the unacknowledged.

Designer(s):
Turbo, Amman (JO)
The Paradox of Labour

Poster announcing ‘THE PARADOX OF LABOUR’ a talk and event by Adrian Melis at Publics in Helsinki. Inspired by this constant yet futile mobilisation of mass labour and fixation on output Cuban artist Adrian Melis creates absurd production lines formed through a bizarre set of tasks. Shortly after the poster got printed, the event got cancelled due to Covid19.

Designer(s):
Julia, Rome (IT), Paris (FR)
Client:
Publics, Helsinki (FL)
Open Window
Open Window

The website Open Window was meant to be an online solution (pandemic safe) for a week-long program of activities that evolve around design graduation works at the HDK-Valand institution in Sweden. Unfortunately, the activities had to be cancelled during the week of programming, due to complications with the virus. 

Designer(s):
Studio Hanna Bergman, Copenhagen (DK)
Client:
HDK-Valand (SE)
Palace

The poster was scheduled to print in the morning of March 13th. We had to wait for the Swiss federal council to announce their corona measures that afternoon. They introduced the “Ausserordentliche Lage” (extraordinary situation) and the poster was obsolete.

Designer(s):
Studio Nüssli+Nuessli, Zurich (CH), Glasgow (SC)
Client:
Palace, St. Gallen (CH)
am Richtigen Fleck
am Richtigen Fleck
am Richtigen Fleck
am Richtigen Fleck
am Richtigen Fleck

“Weinverkostung” was a daily wine-tasting event that never happened in a pop-up wine bar that never opened, thanks to the second nationwide lockdown in Germany. The illustrations, were created during a workshop given by Christoph Niemann on creating mundane instruction-manuals – the topic chosen was “How To Taste Wine.” Before the lockdown, dozen of posters were printed and hundreds of glass-coasters were made for the event that will probably never happen at all. 

Designer(s):
João Telmo, Mainz (DE)
Client:
am Richtigen Fleck, Mainz-Altstadt (DE)
STK
STK
STK
STK
STK
STK
STK

In early January of 2020 we got approached by the cultural department of the city of Stuttgart to design an identity for the cultural brand for “Weltgeister”, a combination of literary events that were supposed to happen throughout the year in 2020 celebrating the 250th anniversary of Georg Wilhelm Friedrich Hegel and Friedrich Hölderlin, who both spent a meaningful amount of their lifetime in Stuttgart. Quite an honourful task, not only because we were given creative freedom in execution, but also, because we were able to put the clever wordmark, that Ina Bauer designed, into play.

Read more
Besides the large format posters, we worked on a program booklet and animations for the city’s social media channels and public spaces. Early March we got the news that most of the events that were supposed to kick off in April were cancelled and the others untill July; only for the city to pick up some events maintaining safer conditions in August and September before the year long program was over. We were really lucky that the client decided to still produce and hang the posters all around town! So besides being able to self-quarantine at home, we were able to see them during our weekly walks to the grocery store.
Designer(s):
Studio Tillack Knöll, Stuttgart (DE)
Client:
Cultural Department of the city of Stuttgart, Stuttgart (DE)
Les Urbaines
Les Urbaines
Les Urbaines
Les Urbaines
Les Urbaines
Les Urbaines
Les Urbaines

Every December, Les Urbaines Festival explores emerging aesthetics over the course of a single weekend. By encouraging the experimentation of alternatives to previously established forms, the festival provides an indispensable — and totally free — opportunity to discover propositions that open the way for new artistic languages. ‘Fluidity’ and ‘Emergence’ were the key words of this year’s visual identity. We focussed on the surface, thinking of it as a living tissue shaped by multiple interacting processes. Due to the COVID-19 regulations, Les Urbaines could not be the convivial festival, where one can capture the discordant voices of a new generation of artists. However, all of this must continue and there will be another time.

Designer(s):
Eilean Friis-Lund, Lausanne (CH)
Alice Vodoz, Lausanne (CH)
Client:
Les Urbaines, Lausanne (CH)
your dream
your dream
your dream
your dream
your dream

Book design for Oslo based artist Georg Óskar Giannakoudakis.Fundamentally, his practice is regarded as a visual diary of his personal observations of the mundane, specifically in nature and people. His works are composed in a unique manner to allow multiple entry points for viewers, prompting them to reflect on the complexities of contemporary life. This was supposed to be publish in fall 2020. The project got postponed and we still don’t know when it will be published.

Designer(s):
Siyu Mao, Berlin (DE)
Photography: Nora Heinisch, Berlin (DE)
Client:
Migrant Bird Space, Berlin (DE)