Parallel-Parallel is a gallery of works by graphic designers that
a) have been postponed indefinitely,
b) will never be realized or published,
c) were published for an event that will never take place because of this damn virus.

We believe that graphic design plays with potential realities and with this current crisis we want to see what has been left, on pause, in your hands.

If you are a graphic designer and have been working on a project that fits this description please reach out to us via:
email@parallel-parallel.com

We are looking forward to hearing from you,
your fellow designers,
Dorothee Dähler & Yeliz Secerli

PS: This website is programmed by Quentin Creuzet!

Parallel-Parallel is a gallery of works by graphic designers that
a) have been postponed indefinitely,
b) will never be realized or published,
c) were published for an event that will never take place because of this damn virus.

We believe that graphic design plays with potential realities and with this current crisis we want to see what has been left, on pause, in your hands.

If you are a graphic designer and have been working on a project that fits this description please reach out to us via:
email@parallel-parallel.com

We are looking forward to hearing from you,
your fellow designers,
Dorothee Dähler & Yeliz Secerli

PS: This website is programmed by Quentin Creuzet!

Weltformat Magazine

Weltformat is an annual graphic design festival which takes place in Lucerne (CH). It was one of the rare events that were realized despite the virus in 2020. The newly launched Welformat magazine offers background information, this year’s theme was “Not (Yet) Canceled.” Sound familiar? The essays and projects were manifested, initiated and kick-started because of the pandemic. Read thoroughly, flip slowly, and enjoy a surprise parallel appearance in the end.
Buy it here

Intimations: Six Essays by Zadie Smith

We finally have our reward (thank you COVID19!) with Intimations, a collection of essays that tells us exactly what Zadie Smith has been thinking all this time! She walks us through her personal experience of the pandemic. She writes as a coping mechanism, as a place to hide. She looks into herself, then her people, and the people outside. She writes about the city she lives, loves and leaves (New York), and the rotten roots of the country and its ongoing bad behavior. When you finish it, you feel like you’ve undergone heart surgery; the heart aches but you’ve been given a second chance to live life with a new set of priorities.
Buy it here

What The Great Pandemic Novels Teach Us

In this article, Orhan Pamuk demonstrates the remarkably consistent ways in which humans throughout history have responded to fear. After extensive research for his new novel, Pamuk takes us on a journey through many of the most enjoyable pandemics in history; both fictional and true.
Read it here

What Are Parallel Universes?

In this unusual interview, Fred Alan Wolf, quantum physics specialist explains the concept of parallel universes so that even the interviewer begins to understand it! Wolf says that quantum physics explains many facts of physical life. Yet it is still a mystery to most experts which isn’t very reassuring. Perhaps they have it all figured out in another universe.
Read it here

Parallel Cards by Ryan Gander & Europa

Ryan Gander isn’t just the joker in the pack.
Look behind the poker-faced humor of these parallel cards (playing cards where both sides are the front) and you realize there is more depth to the concept. His perception of playing cards has taken on a journey of its own since he was a child and the aesthetics of their usage within this deck opens up a universe of new possibilities.
Get them here

The Third Policeman

In this essay, Ted Gioia explores (and delights in!) The Third Policeman—a novel by Flann O’Brien (the pen name of Irish author Brian O’Nolan). This surrealist crime novel, now regarded as a literary classic, remained unpublished until 1967, one year after his death (nobody appears to have made a crime novel out of this fact!) “A book that starts out with overtones of Crime and Punishment, says Giola, “soon takes on a flavor more akin to Alice in Wonderland.” Incidentally, you’ll be hard pushed to find a more enjoyable book cover design!
More here

Kuki Shūzō : Parallel Lines

A joy-read on Iki (粋/いき), a Japanese aesthetical concept which translates roughly as chic or stylish, but means so much more. The word was used in 19th-century Japan to define the endless charm of the geisha. Design is crucial for the manifestation of iki. These lines on parallel lines are drawn from the fourth chapter of Kuki Shūzō’s 1930 book Reflections on Japanese Taste —The Structure of iki (Tokyo: IwanamiShoten, 1930), brought to you by the Serving Library.
Download here

Weltformat Magazine

Weltformat is an annual graphic design festival which takes place in Lucerne (CH). It was one of the rare events that were realized despite the virus in 2020. The newly launched Welformat magazine offers background information, this year’s theme was “Not (Yet) Canceled.” Sound familiar? The essays and projects were manifested, initiated and kick-started because of the pandemic. Read thoroughly, flip slowly, and enjoy a surprise parallel appearance in the end.
Buy it here

Intimations: Six Essays by Zadie Smith

We finally have our reward (thank you COVID19!) with Intimations, a collection of essays that tells us exactly what Zadie Smith has been thinking all this time! She walks us through her personal experience of the pandemic. She writes as a coping mechanism, as a place to hide. She looks into herself, then her people, and the people outside. She writes about the city she lives, loves and leaves (New York), and the rotten roots of the country and its ongoing bad behavior. When you finish it, you feel like you’ve undergone heart surgery; the heart aches but you’ve been given a second chance to live life with a new set of priorities.
Buy it here

What The Great Pandemic Novels Teach Us

In this article, Orhan Pamuk demonstrates the remarkably consistent ways in which humans throughout history have responded to fear. After extensive research for his new novel, Pamuk takes us on a journey through many of the most enjoyable pandemics in history; both fictional and true.
Read it here

What Are Parallel Universes?

In this unusual interview, Fred Alan Wolf, quantum physics specialist explains the concept of parallel universes so that even the interviewer begins to understand it! Wolf says that quantum physics explains many facts of physical life. Yet it is still a mystery to most experts which isn’t very reassuring. Perhaps they have it all figured out in another universe.
Read it here

Parallel Cards by Ryan Gander & Europa

Ryan Gander isn’t just the joker in the pack.
Look behind the poker-faced humor of these parallel cards (playing cards where both sides are the front) and you realize there is more depth to the concept. His perception of playing cards has taken on a journey of its own since he was a child and the aesthetics of their usage within this deck opens up a universe of new possibilities.
Get them here

The Third Policeman

In this essay, Ted Gioia explores (and delights in!) The Third Policeman—a novel by Flann O’Brien (the pen name of Irish author Brian O’Nolan). This surrealist crime novel, now regarded as a literary classic, remained unpublished until 1967, one year after his death (nobody appears to have made a crime novel out of this fact!) “A book that starts out with overtones of Crime and Punishment, says Giola, “soon takes on a flavor more akin to Alice in Wonderland.” Incidentally, you’ll be hard pushed to find a more enjoyable book cover design!
More here

Kuki Shūzō : Parallel Lines

A joy-read on Iki (粋/いき), a Japanese aesthetical concept which translates roughly as chic or stylish, but means so much more. The word was used in 19th-century Japan to define the endless charm of the geisha. Design is crucial for the manifestation of iki. These lines on parallel lines are drawn from the fourth chapter of Kuki Shūzō’s 1930 book Reflections on Japanese Taste —The Structure of iki (Tokyo: IwanamiShoten, 1930), brought to you by the Serving Library.
Download here

Parallel-Parallel
Opening : June 3rd, 18:30pm at The ÖFF (St. Jakobstrasse 54)
Lecture: June 4th, 16:00
OffShore Studio’s Isabel Seiffert, Turbo’s Mothanna Hussein and Stoecklin & Wilson’s Melina Wilson will be giving presentations about their ‘ghost’ works. The lectures will be presented in English.
Ortolan: June 11th,16:00
Kaj Lehmann and Nicolas Schaltegger will run «Ortolan», a pop-up bar with special cocktails

After two years of collecting projects, and showcasing them online, Parallel-Parallel became an in person exhibition. By showing a selection of works from the website, some produced and some not (drawn directly on the wall) we aimed to examine the different states of the graphic design practice, in other words, the process of materialization of the design object. How do we talk about and present the ‘ghost’ works that never left our computers or that remained in our minds?

Read more
We are grateful for everyone who came to visit, who gave us their incredible space (Matthias Wyler and André Rothfuchs from Studio Sirup), who helped us install and draw (Coline Houtot), who wrote our introduction text (Andrea Salerno), who made ghost stickers for us (Experimental Jetset), who recorded our voice labels (Rhona Mühlebach), who shared so candidly and gracefully their ghost projects (Isabel Seifert, Melina Wilson), who made fantastic cocktails for our Finissage (Kaj Lehmann, Nicolas Schaltegger), while (@_thisislookah, @alpha_mi_, Flo Olomski) played the best music, who hosted us in their flat (Raphael Schoen), and of course all the designers who have been part of Parallel-Parallel. Looking forward to the parallel futures. 👻
Les Sieste
Les Sieste
Les Sieste
Les Sieste
Les Sieste
Les Sieste
Les Sieste
Les Sieste
Les Sieste
Les Sieste

A visual identity for the French underground music festival, les Siestes, which is based on super simple visuals (less is more… fun) and later hand «printed» by students. Like that they gave the work a graphic interpretation. 120 posters were produced in 4 days, which would have been used in the public advertising network of the city of Toulouse—120 original artworks… Les Siestes is a free music festival and therefore belongs to everyone, and so does its visual identity. In exchange for the students work, they would have had their own artistic public event during the OFF of Les Siestes—unfortunately it wont happen this year.

Designer(s):
Pierre Vanni, Paris (FR)
Client:
Les Siestes, Toulouse (FR)
Empty House
Empty House
Empty House
Empty House

The Graphic Design department of The Royal Academy of Fine Arts Antwerp (where I used to teach) had an exhibition planned for the school’s—cancelled—Open House. They wanted to leave their campus and relocate the exhibition to the main building of the Academy. Since people could still visit the (empty) campus, Bas Rogiers (head Graphic Design) invited me to design a flag for the façade of their “Empty House”. In the end I designed two flags; one for the façade, picturing an empty shell, and one for inside the exhibition, picturing the word FINE. Both flags carry a label with an accompanying story. These satin labels were printed in a bulk and were meant to be distributed as flyers.

Read more

The Academy’s Open House was cancelled, so the relocated exhibition never took place. They are now trying to show the exhibition online. Meanwhile my flag with the empty shell is still waving upon their façade… Even though it is not designed for this situation, it still works with the absence of the teachers and students.

The text that is printed on the label:
“This is the story of a sea snail that always carried the most fine ideas on the tip of its tongue. Doubting its way through life, the snail was never able to let go of these thoughts. No words were suitable, no shapes ever fitting… The constant longing for a decision made the snail grow longer and longer. One day, while tirelessly trying to spit out a tangible concept, the snail spew so hard that it flew out of its own house. From this new point of view, the now naked creature suddenly noticed the most phenomenal sight of all—the exact thing it was looking for all its life. Simultaneous to the snail’s permanent state of longing and its fickle existence of tossing and turning, an exceptional entity had been growing with and around it: a fine piece of design. An image built whorl by whorl, echoing all accumulated doubts into eternity…”

Designer(s):
Ines Cox, Antwerp (BE)
Client:
The Royal Academy of Fine Arts, Antwerp (BE)
RAPS (Temporary Culture)

RAPS (Temporary Culture) is a biannual event that connects music with visual culture through a contemporary perspective on hip hop. The discussion is held visually: artists and designers combine rap with cross-genre moving images in search of a contemporary audio-visual culture. Each time the main subject of the poster is a kind of a glass-labyrinth, its glass-walls are filled with works by artists and designers, as well as ephemera and photography from rap-culture.

Designer(s):
Kasper-Florio, St. Gallen (CH)
Client:
Palace, St. Gallen (CH)
Loss

My interrupted work is the result of a potentially failed eBay delivery.

I can’t claim with absolute certainty that the delivery did not take place because of the virus but it feels safe to say there’s a good chance that the virus had an influence on the process. In any case almost two months have passed and I have no clue on my parcel’s whereabouts.

Read more

Shortly before the first signs of an international crisis started to become apparent, still oblivious to what was about to unfold, I began working on a new series of cut-up LA Times newspapers. Among the eight copies I ordered online, seven managed to reach their destination: one deals with the Bush v. Gore case, two with Lady Diana’s death, one with Y2K, and three with 9/11.

Copy #8—the missing copy, which also happens to be the one I care about the most—is dated Sunday, July 18, 1999. Its cover features a portrait of Carolyn Bessette and her husband, caught while walking arm in arm somewhere in Italy the previous summer. The headline reads: “JFK Jr., His Wife Feared Dead”.

A missing newspaper is, after all, quite an acceptable loss in the face of a terrifying pandemic. At the same time, given that a double loss was already at play in the series, in this specific case the loss is triple.

Designer(s):
Andrea Salerno, Arnhem (NL)
Client:
Self-initiated
Überyou
Überyou
Überyou
Überyou

A concert tour poster for the Swiss band Überyou. For Summer 2020, the band was planning a tour through Kasachstan, Uzbekistan, Tajikistan and Kyrgyzstan. The poster in 70x100cm was letterpress printed from hand-cut linoleum as well as laser-cut linoleum in early spring 2020. Due to Covid-19 the tour was cancelled and for now, this is a commemorative poster for the tour that never happened…

Designer(s):
Dafi Kühne, Zurich+Glarus (CH)
Client:
Überyou (band), Zürich (CH)
Parallel-Parallel
Opening : June 3rd, 18:30pm at The ÖFF (St. Jakobstrasse 54)
Lecture: June 4th, 16:00
OffShore Studio’s Isabel Seiffert, Turbo’s Mothanna Hussein and Stoecklin & Wilson’s Melina Wilson will be giving presentations about their ‘ghost’ works. The lectures will be presented in English.
Ortolan: June 11th,16:00
Kaj Lehmann and Nicolas Schaltegger will run «Ortolan», a pop-up bar with special cocktails

After two years of collecting projects, and showcasing them online, Parallel-Parallel became an in person exhibition. By showing a selection of works from the website, some produced and some not (drawn directly on the wall) we aimed to examine the different states of the graphic design practice, in other words, the process of materialization of the design object. How do we talk about and present the ‘ghost’ works that never left our computers or that remained in our minds?

Read more
We are grateful for everyone who came to visit, who gave us their incredible space (Matthias Wyler and André Rothfuchs from Studio Sirup), who helped us install and draw (Coline Houtot), who wrote our introduction text (Andrea Salerno), who made ghost stickers for us (Experimental Jetset), who recorded our voice labels (Rhona Mühlebach), who shared so candidly and gracefully their ghost projects (Isabel Seifert, Melina Wilson), who made fantastic cocktails for our Finissage (Kaj Lehmann, Nicolas Schaltegger), while (@_thisislookah, @alpha_mi_, Flo Olomski) played the best music, who hosted us in their flat (Raphael Schoen), and of course all the designers who have been part of Parallel-Parallel. Looking forward to the parallel futures. 👻
Les Sieste
Les Sieste
Les Sieste
Les Sieste
Les Sieste
Les Sieste
Les Sieste
Les Sieste
Les Sieste
Les Sieste

A visual identity for the French underground music festival, les Siestes, which is based on super simple visuals (less is more… fun) and later hand «printed» by students. Like that they gave the work a graphic interpretation. 120 posters were produced in 4 days, which would have been used in the public advertising network of the city of Toulouse—120 original artworks… Les Siestes is a free music festival and therefore belongs to everyone, and so does its visual identity. In exchange for the students work, they would have had their own artistic public event during the OFF of Les Siestes—unfortunately it wont happen this year.

Designer(s):
Pierre Vanni, Paris (FR)
Client:
Les Siestes, Toulouse (FR)
Empty House
Empty House
Empty House
Empty House

The Graphic Design department of The Royal Academy of Fine Arts Antwerp (where I used to teach) had an exhibition planned for the school’s—cancelled—Open House. They wanted to leave their campus and relocate the exhibition to the main building of the Academy. Since people could still visit the (empty) campus, Bas Rogiers (head Graphic Design) invited me to design a flag for the façade of their “Empty House”. In the end I designed two flags; one for the façade, picturing an empty shell, and one for inside the exhibition, picturing the word FINE. Both flags carry a label with an accompanying story. These satin labels were printed in a bulk and were meant to be distributed as flyers.

Read more

The Academy’s Open House was cancelled, so the relocated exhibition never took place. They are now trying to show the exhibition online. Meanwhile my flag with the empty shell is still waving upon their façade… Even though it is not designed for this situation, it still works with the absence of the teachers and students.

The text that is printed on the label:
“This is the story of a sea snail that always carried the most fine ideas on the tip of its tongue. Doubting its way through life, the snail was never able to let go of these thoughts. No words were suitable, no shapes ever fitting… The constant longing for a decision made the snail grow longer and longer. One day, while tirelessly trying to spit out a tangible concept, the snail spew so hard that it flew out of its own house. From this new point of view, the now naked creature suddenly noticed the most phenomenal sight of all—the exact thing it was looking for all its life. Simultaneous to the snail’s permanent state of longing and its fickle existence of tossing and turning, an exceptional entity had been growing with and around it: a fine piece of design. An image built whorl by whorl, echoing all accumulated doubts into eternity…”

Designer(s):
Ines Cox, Antwerp (BE)
Client:
The Royal Academy of Fine Arts, Antwerp (BE)
RAPS (Temporary Culture)

RAPS (Temporary Culture) is a biannual event that connects music with visual culture through a contemporary perspective on hip hop. The discussion is held visually: artists and designers combine rap with cross-genre moving images in search of a contemporary audio-visual culture. Each time the main subject of the poster is a kind of a glass-labyrinth, its glass-walls are filled with works by artists and designers, as well as ephemera and photography from rap-culture.

Designer(s):
Kasper-Florio, St. Gallen (CH)
Client:
Palace, St. Gallen (CH)
Loss

My interrupted work is the result of a potentially failed eBay delivery.

I can’t claim with absolute certainty that the delivery did not take place because of the virus but it feels safe to say there’s a good chance that the virus had an influence on the process. In any case almost two months have passed and I have no clue on my parcel’s whereabouts.

Read more

Shortly before the first signs of an international crisis started to become apparent, still oblivious to what was about to unfold, I began working on a new series of cut-up LA Times newspapers. Among the eight copies I ordered online, seven managed to reach their destination: one deals with the Bush v. Gore case, two with Lady Diana’s death, one with Y2K, and three with 9/11.

Copy #8—the missing copy, which also happens to be the one I care about the most—is dated Sunday, July 18, 1999. Its cover features a portrait of Carolyn Bessette and her husband, caught while walking arm in arm somewhere in Italy the previous summer. The headline reads: “JFK Jr., His Wife Feared Dead”.

A missing newspaper is, after all, quite an acceptable loss in the face of a terrifying pandemic. At the same time, given that a double loss was already at play in the series, in this specific case the loss is triple.

Designer(s):
Andrea Salerno, Arnhem (NL)
Client:
Self-initiated
Überyou
Überyou
Überyou
Überyou

A concert tour poster for the Swiss band Überyou. For Summer 2020, the band was planning a tour through Kasachstan, Uzbekistan, Tajikistan and Kyrgyzstan. The poster in 70x100cm was letterpress printed from hand-cut linoleum as well as laser-cut linoleum in early spring 2020. Due to Covid-19 the tour was cancelled and for now, this is a commemorative poster for the tour that never happened…

Designer(s):
Dafi Kühne, Zurich+Glarus (CH)
Client:
Überyou (band), Zürich (CH)